Author: dwlrmp

  • 8 Best Shave Creams to Level Up Your Everything Shower

    8 Best Shave Creams to Level Up Your Everything Shower

    A collage of Fur and Hanni shave creams with a white product swatch on a light gray backgroundCollage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    Finding the best shave cream is a lot like finding the perfect pair of sheets—and not just because each should be silky smooth. In both cases, you don’t actually know how much of a difference it’ll make in your life until you find the right one. Shave creams don’t just provide much-needed lubrication for razor blades, thus reducing friction and preventing irritation. They also hydrate the hair shaft, “causing it to swell and soften, which lowers the force required to cut it,” says Anetta Reszko, MD, a board-certified dermatologist based in New York City. “This results in fewer passes, less irritation, and a lower risk of razor burn and follicular inflammation.” That can be a godsend for sensitive areas like your bikini line.

    Our Top Shave Creams

    • Best Overall: Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer, $9
    • Best Drugstore: Gillette Foamy Sensitive Shave Foam, $3
    • Best for the Bikini Area: Fur Shave Cream, $34
    • Best for Dry Skin: EOS Vanilla Cashmere Shave Butter, $9

    These days, they’re also chock-full of hydrating and moisturizing ingredients, like shea butter and nut oils, that can help you get a closer shave and leave you with softer skin. They also come in a variety of formats—think oils, gels, or foams—and scents, which can make the entire shaving experience more enjoyable and tailored to your preferences or skin type.

    To help you find your best shave cream, we went through Allure Best of Beauty Award winners, editor recommendations, and dermatologist favorites. Ready to head into shorts-and-tank-top season with your silkiest skin yet? Read on for the standout picks.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Do I really need to use shaving cream?
    • Are there areas of the body that especially benefit from shave cream?
    • How can I get my best shave?
    • What ingredients should someone look for in a shaving cream?
    • Meet the Experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer

    Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer in branded clear bottle with white pump on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Skintimate

    Fragrance Free 2-in-1 Shave Oil + Moisturizer

    $9

    Amazon

    Why we love it: The best shaving solution isn’t always a cream; you just need “a lubricant to create a protective barrier between your blades and your delicate dermis, preventing cuts, nicks, irritation, and razor burn,” says Ava Shamban, MD, a board-certified dermatologist based in southern California. The star ingredients of Skintimate’s Fragrance Free 2-in-1 Shave Oil + Moisturizer are ideal for creating just that, pairing vitamin E—which is both a water-attracting humectant and water-trapping emollient—along with shea, almond, and jojoba oils. Those moisturizing ingredients help create a silky-smooth base upon which your razor can simply glide, even without the traditional soapy lather. You can apply this oil after shaving for maximum radiance, too.

    Prefer an old-school gel-to-foam formula? Editors love Skintimate Skin Therapy for Sensitive Skin, which builds to a nice lather and doesn’t dry out skin.

    Tester feedback from former senior news editor Nicola Dall’Asen

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    “I genuinely did a double-take the first few times I used this shave oil because I could swear my leg hair was melting off—even the really stubborn stubble that's barely long enough to shave. Nothing has given me as close a shave as this. And you should take my word for it; I've got Italian body hair." —Nicola Dall’Asen, former senior news editor

    More to know

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    • Key ingredients: vitamin E, shea oil, aloe, almond oil, jojoba oil
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best Drugstore: Gillette Foamy Sensitive Shave Foam

    Gillette Foamy Sensitive Shave Foam in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Gillette

    Foamy Sensitive Shave Foam

    $3

    Amazon

    Why we love it: Not only does Gillette’s Foamy Sensitive Shave Foam tackle coarse hair that grows on sensitive areas—think the ingrown-prone bikini area, with its plentiful contours—but it does so with a light-as-air texture that won’t clog up your razor, all while coming in at under $4 a can. (And a little bit goes a long way, upping the value factor even more.) Technically a men’s shaving cream meant for facial hair, the no-frills formula isn’t loaded with fancy skin-care ingredients, but it does the trick for reducing razor burn and skin irritation while leaving skin smooth but never tight. Plus, this classic shaving cream has a nice, clean fragrance that’s mild enough to layer under any scented body oils or lotions that you might apply post-shower.

    Tester feedback from content director Sophia Panych

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    “I love trying a fancy shaving cream, gel, oil, or foam. I'll try them all. But I always just come back to this classic Gillette shave gel that you can grab in the men's aisle. My husband and I share it, and it's always a buck or two cheaper than the women’s offerings. It's just one of those basic, reliable formulas. It protects your skin from nicks, keeps skin soft, and doesn't gunk up your razor. So basically, it makes an annoying task go faster and smoother (literally and figuratively). You'll always find a tube in our shower and whenever I'm travelling, I grab a travel size at the airport or train station.” —Sophia Panych, content director

    More to know

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    • Key ingredients: water, triethanolamine, palmic acid, stearic acid
    • Fragrance-free: no
    • Sulfate-free: no

    Best for the Bikini Area: Fur Shave Cream

    Fur Shave Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Fur

    Shave Cream

    $34

    Ulta Beauty

    Why we love it: Among the top-line ingredients in Fur’s Shave Cream are antioxidant-rich olive oil—which, as an emollient, can help provide a buffer between your skin and the razor—and aloe, one of the best-known soothing agents around. They’re exactly what you want in a shaving product for the bikini area, where the skin is more sensitive but the hair is coarser. To strike that happy medium, this formula “cuts down on ingrown hairs and irritation while leaving the skin feeling soft and pampered,” says Peterson Pierre, MD, a board-certified dermatologist based in Thousand Oaks, California. It’s got a creamy, non-foaming consistency that won’t give you a sudsy lather, but can help you get a super-close shave, and the fresh scent is light enough for even the most sensitive noses.

    Tester feedback from former senior commerce editor Sarah Felbin

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    “My super-sensitive skin doesn't love it when I shave—unless I use Fur's Shave Cream. It's thick and smooth (almost fluffy) and goes on in one sheer white layer that makes it easy to see every stroke. After I rinse it off, my skin is left feeling ultra-soft, with no irritation in sight. I'll admit, I didn't see shaving cream as a necessity until I tried this one—now, I'm not sure how I'll shower without it. I just wish the tube was bigger!” —Sarah Felbin, former senior commerce editor

    More to know

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    • Key ingredients: olive oil, aloe
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best for Dry Skin: EOS Vanilla Cashmere Shave Butter

    EOS Vanilla Cashmere Shave Butter in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    EOS

    Vanilla Cashmere Shave Butter

    $9 $8 (11% off)

    Amazon

    $10

    Ulta Beauty

    Why we love it: At the heart of EOS’ Vanilla Cashmere Shave Butter—the sibling of the EOS Cashmere Skin Shave Oil, a past Best of Beauty Award winner—is the brand’s Cashmere Smooth Complex. It’s a blend of shea, cocoa, and argan butters, which translates to a rich, luxurious cream that creates a pillowy base, providing your skin with ample moisture while you shave, and offsetting dryness. There are also plenty of oils (specifically, avocado, macadamia, and almond) to help prime the skin for a close, comfortable shave, free of irritation. And the benefits don’t stop in the shower: The shaving soap also includes colloidal oatmeal, which can soothe inflammation immediately, according to Dr. Reszko.

    More to know

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    • Key ingredients: shea butter, cocoa butter, argan butter, colloidal oatmeal
    • Fragrance-free: no
    • Sulfate-free: yes

    Best Scent: Athena Club Fluffy Shave Butter in Golden Vanilla

    Athena Club Fluffy Shave Butter in branded holographic tube with tan cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Athena Club

    Fluffy Shave Butter in Golden Vanilla

    $7

    Walmart

    $11

    Athena Club

    Why we love it: While there are plenty of great-smelling shave creams out there, few can compete with the sophistication of Athena Club’s Fluffy Shave Butter in Golden Vanilla. The 2025 Best of Beauty Award winner has a blend of vanilla cream, cashmere, and sandalwood that would be right at home in a perfume bottle (and is, in fact, available in a hair and body mist format, as well as a body wash, lotion, and deodorant). But the benefits go beyond the fragrance-layering opportunity: The thick, creamy, non-foaming formula contains shea butter—which is great for sealing in moisture and banishing dry skin—and rosemary extract, which provides post-shave soothing for more sensitive skin types, while keeping ingrowns at bay.

    Tester feedback from senior copy manager Dawn Rebecky

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    "You can keep the creams, foams, and gels because Athena Club's Fluffy Shave Butter is my new go-to for getting a comfortable, nick-free shave. Even better is how soft and smooth my sensitive skin feels days later, thanks to the glycerin, shea and cocoa butters, and rosemary leaf packed into the formula. Bonus: The light coconut-and-vanilla aroma is enough to perk up your shower, but subtle enough for people who prefer those scents in small doses." —Dawn Rebecky, senior copy manager

    More to know

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    • Key ingredients: shea butter, rosemary extract
    • Fragrance-free: no
    • Sulfate-free: yes

    Best Fragrance-Free: Aveeno Therapeutic Shave Gel

    Aveeno Therapeutic Shave Gel branded bottle component with blue accents on a light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Aveeno

    Therapeutic Shave Gel

    $6 $4 (33% off)

    Amazon

    $6

    Walmart

    Why we love it: If you have sensitive or eczema-prone skin, you might want to think twice before bringing your scent routine into your shower routine. “Fragrance is a common trigger for both irritant and allergic contact dermatitis, especially in more sensitive areas like the face, underarms, and bikini line,” says Dr. Reszko, who recommends skipping the ingredient altogether if you fall into either of those categories. Aveeno’s Therapeutic Shave Gel is formulated without fragrance, but does feature the brand’s signature oat along with a host of hydrators and barrier boosters. For instance, it “has hydrating glycerin for a smooth shave,” notes Peter Bittar, MD, a board-certified dermatologist based in Miami. “In addition, its vitamin E and vitamin B5 can help comfort skin and support a healthy skin barrier.”

    Tester feedback from former associate manager of audience development Melanie Curry

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    “I never know how my body will react to products (thank you, contact dermatitis), so I'm hesitant to try anything new. But I picked up this shave gel for its “sensitive-skin” branding, and I'm so glad I did. It’s so foamy and thick that my razor glides easily without any nicks or irritation, leaving me with a baby-smooth shave. The formula also has vitamin E and aloe, so your skin isn’t thirsty for hydration. You’ll still need a post-shave oil, of course, but stripping is no more after shaving with this bb.” —Melanie Curry, former associate manager of audience development

    More to know

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    • Key ingredients: oat, vitamin E, vitamin B5
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best for Sensitive Skin: Vanicream Shave Cream

    Vanicream Shave Cream in branded component tube component on a light gray backgroundSave to wishlistSave to wishlist

    Vanicream

    Shave Cream

    $13 $10 (23% off)

    Amazon

    Why we love it: The only thing dermatologists might agree on more than daily sunscreen use is Vanicream being a go-to brand for those with sensitive skin. The Vanicream Shave Cream is no exception. “It avoids common irritants and focuses on barrier protection, making it a very reliable choice for reactive patients,” says Dr. Reszko. That can mostly be chalked up to what isn’t on the ingredients list: The formula is “hypoallergenic, fragrance-free, and dye-free,” says Dr. Shamban. “It is also paraben- and lanolin-free, making it gentle enough for even the most sensitive or reactive skin.”

    More to know

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    • Key ingredients: stearic acid, glycerin
    • Fragrance-free: yes
    • Sulfate-free: yes

    Best for Travel: Hanni Shave Pillow

    Hanni Shave Pillow in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Hanni

    Shave Pillow

    $26

    Amazon

    Why we love it: Heading to the gym or a hotel? Skip the can and reach for Hanni’s Shave Pillow instead. It’s a smooth, handheld balm stick that can help you achieve a water-free shave in or out of the shower. It achieves this through glycerin—which, according to Dr. Shamban, provides both glide and moisture retention—as well as antioxidant-rich cactus water and adaptogenic mushrooms. And it really is water-free: Once you’ve finished shaving, just rub the remaining product into your skin to reap the antioxidant and soothing benefits.

    More to know

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    • Key ingredients: cactus water, adaptogenic mushrooms, glycerin
    • Fragrance-free: no
    • Sulfate-free: yes

    Frequently Asked Questions

    Do I really need to use shaving cream?

    Short answer: Yes. Longer answer: Wet shaving with some form of lubrication—be it a traditional shaving cream, oil, or butter—is important for your skin health. “Shaving on dry skin increases transepidermal water loss and creates microtears in the stratum corneum layer,” explains Dr. Reszko. “A proper shaving cream provides a lubricating interface, therefore reducing friction and sheer stress from the blade.” This is all to say: Unless you’re in a pinch, you should use one every time you whip out a razor.

    Are there areas of the body that especially benefit from shave cream?

    Wherever the hair is coarse and/or the skin is thin, it’s especially important to use shave cream. This includes the neck and beard, underarms, and genital area; essentially, any “very sensitive areas where you don't want a lot of friction,” explains Dr. Brian Hibler, MD, a New York City-based board-certified dermatologist with Schweiger Dermatology. “These are all areas where hair tends to be coarser, or the skin is more prone to irritation, so you want as much cushion and glide as possible.” Not doing so could lead to some unpleasant side effects: Since these areas are also more prone to post-inflammatory hyperpigmentation, “minimizing trauma during shaving is key,” says Dr. Reszko.

    People with curly body hair will also want to make sure they’ve used proper lubrication before pulling out the razor, says Dr. Shamban, due to the increased risk of ingrown hairs.

    How can I get my best shave?

    • It’s best to shave during or before a shower, not after, and warm water is ideal. “Heat and water increase hair shaft hydration and elasticity, allowing for a smoother cut,” Dr. Reszko explains.
    • Let your shaving product sit on the skin for about thirty seconds before you start to lather up and shave; Dr. Reszko says this will help soften the hair.
    • Reszko and Hibler both recommend shaving with the grain (so, in the direction of growth) and not against it, especially if you’re prone to ingrown hairs and breakouts. You also want to make sure you’re using light pressure and not bearing down too hard on the skin with your razor—which is especially important if you’re using a safety razor.
    • You want to apply a full layer of product, but not too much; Shamban recommends about a quarter to half an inch of thickness. “As long as your skin is not ‘visible’ and no areas are left uncovered, you should be fine,” she adds.

    What ingredients should someone look for in a shaving cream?

    “The best ingredients in shaving cream enhance gliding and supporting barrier function,” says Dr. Reszko. This includes emollients—think squalane, shea butter, coconut oil, and jojoba oil—as well as glycerin and hyaluronic acid for hydration. Barrier-boosters like ceramides and panthenol are also great (Dr. Shamban especially likes the latter for sensitive skin).

    Soothing ingredients should also be top of mind; these include aloe vera, allantoin, or colloidal oatmeal. These ingredients are especially important for people with sensitive skin and those who are prone to follicular inflammation, says Dr. Reszko.

    Meet the experts

    • Anetta Reszko, MD, a board-certified dermatologist based in New York City
    • Brian Hibler, MD, a board-certified dermatologist with Schweiger Dermatology in New York City.
    • Ava Shamban, MD, a board-certified dermatologist based in California.
    • Peterson Pierre, MD, a board-certified dermatologist based in Thousand Oaks, California
    • Peter Bittar, MD, a board-certified dermatologist based in Miami

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best shave creams, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Liquid Liner Doesn’t Have to Be Hard—Promise

    Liquid Liner Doesn’t Have to Be Hard—Promise

    A collage of an Allure editor wearing the Stila Stay All Day ChromaFlash Liquid Eyeliner alongside other liquid eyeliner...Collage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

    Whether you’re in the mood for a razor-sharp cat eye, a barely-there flick, or something bold and graphic, the best liquid eyeliners get the job done with ease. Unlike pencil or gel liners, liquid eyeliner delivers a level of precision and intensity that's hard to replicate with the former. A felt or brush tip allows you to draw cleaner, sharper lines, from subtle lash-line definition to a dramatic wing. Liquid formulas also tend to be more transfer-resistant and longer-wearing, meaning your look stays intact through heat, humidity, and accidental eye-rubbing.

    While liquid liner has a reputation for being more unforgiving and trickier to master, with a bit of practice, the latest formulas and applicators are more user-friendly than ever—offering smooth glide, intense pigment, and impressive staying power.

    • Best Overall: Stila Stay All Day Liquid Eye Liner, $24
    • Best for Beginners: Fenty Beauty Flyliner Longwear Liquid Eyeliner, $24
    • Best Matte: Pat McGrath Labs Perma Precision Liquid Eyeliner, $36
    • Best Smudgeproof: Chanel Le Liner de Chanel Liquid Eyeliner, $42
    • Best Color Options: Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner, $10

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What’s the best technique for beginners to apply a liquid liner?
    • What's the trick to getting a perfectly even line on both eyes?
    • Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Ahead, we’ve rounded up the very best, editor- and makeup artist-loved liquid eyeliners for precise lines, bold color, and all-day wear. Whether you're a liquid liner loyalist or just learning the ropes, there's something here for you.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What’s the best technique for beginners to apply a liquid liner?
    • What's the trick to getting a perfectly even line on both eyes?
    • Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Stila Stay All Day Liquid Eye Liner

    Stila All Day Waterproof Liquid Eyeliner in branded component with best of beauty seal in the top right corner on a light gray backgroundSave to wishlistSave to wishlist

    Stila

    Stay All Day Waterproof Liquid Eye Liner

    $24

    Amazon

    $24

    Nordstrom

    $24

    Dermstore

    Allure contributing commerce editor Deanna Pai applying the Stila Stay All Day Waterproof Liquid Eye Liner

    Deanna Pai

    Why we love it: As a Best of Beauty Award Winner across various years (yes, it’s just that good!), Stila’s Stay All Day Waterproof Liquid Eye Liner has never left our makeup routines. The ultra-precise felt tip makes it easy to create everything from barely there lines to bold, dramatic wings. The formula dries quickly, sets to a satin finish, and genuinely holds up: no smudging and no mid-afternoon fading. It’s available in two classic shades, black and brown. Ardajah Jones, a makeup artist based in Waldorf, Maryland, counts it among her most-reached-for liners. Her go-to trick: "Taking a Q-tip with a little bit of eye cream on it and clean up the wing to get the most precise, sharp line."

    Selfie of Deanna Pai before applying the Stila Stay All Day Waterproof Liquid Eyeliner.

    Pai before applying the Stila Stay All Day Waterproof Liquid Eye Liner

    Deanna PaiSelfie of Deanna Pai after applying the Stila Stay All Day Waterproof Liquid Eyeliner.

    Pai after applying the Stila Stay All Day Waterproof Liquid Eye Liner

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

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    “Nothing makes me feel more put-together than a swipe of this liquid liner. I like that the applicator pen is firm at the base and more flexible at the tip, which I find gives me the most control when I'm applying it. Best of all, once it's on, it's ON. I usually struggle with liquid formulas smearing or smudging during the day, and this is the one pen that doesn't do it—even in the dead of summer.” —Deanna Pai, contributing commerce editor

    More to know

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    • Shades: 2
    • Finish: satin
    • Waterproof: yes
    • Brush or felt tip: felt

    Best for Beginners: Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Fenty Beauty Flyliner Longwear Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Fenty Beauty

    Flyliner Longwear Liquid Eyeliner

    $24

    Ulta Beauty

    Allure contributor Jailynn Taylor applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Jailynn Taylor

    Why we love it: There’s something about a deep, black, inky liner like Fenty Beauty’s Flyliner Longwear Liquid Eyeliner that is so satisfying to look at and to catch a glimpse of every time you see your reflection. The hyper-saturated, water-resistant formula delivers a satin finish (in black or brown) that locks down and stays put until you remove it. The flex tip is one of its most highlighted features: Press lightly for a precise, delicate line along the lash base, or lean into it for a bolder, graphic look. The pen-like body makes it easier to grip and control, which matters when you're trying to keep things steady.

    Zak Taylor, a makeup artist based in Indianapolis, has consistently leaned on this long-lasting formula: "I've never had it dry out on me early, which can be a common issue with liquid liners." He also notes that "the classic black shade is incredibly rich and dramatic, while the warm brown option pairs beautifully with softer or more natural makeup looks." Jones keeps it in regular rotation, too, and even recommends it for those starting out with liquid liners. "I apply it on myself, and it lasts all day long without smudging or wearing off."

    Taylor before applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Taylor before applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Jailynn TaylorTaylor before applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Taylor after applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

    Jailynn Taylor

    Tester feedback from contributor Jailynn Taylor

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    “I still remember my conversion from pencil to liquid liner during the peak wing era of 2016, and even today, I'll still swipe on a razor-sharp wing to this day. I've since upgraded my liquid liner and now reach for Fenty Beauty's Flyliner Longwear Liquid Eyeliner. The color is an undeniable deep black, and the felt pen tip is sharp enough to give you that clean drag that makes achieving the perfect pointed wing effortless. It dries down quickly, which is a must for me to prevent transferring to my upper lid. My favorite attribute, though, is that it stays all day despite my terrible habit of touching my eyes.” —Jailynn Taylor, contributor

    More to know

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    • Shades: 2
    • Finish: satin
      Waterproof: no, but water-resistant
    • Brush or felt tip: felt

    Best Matte: Pat McGrath Labs Perma Precision Liquid Eyeliner

    Pat McGrath Labs Perma Precision Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Pat McGrath Labs

    Perma Precision Liquid Eyeliner

    $36

    Nordstrom

    $36

    Sephora

    $36

    Ulta Beauty

    Allure content director Sophie Panych applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Sophie Panych

    Why we love it: Matte liners make pigment appear richer, and edges look more defined, which is why the Pat McGrath Labs Perma Precision Liquid Eyeliner stands out. Its velvety, true-matte finish delivers an intensely saturated black that reads crisp and graphic against the skin. This waterproof formula is built to last all day without smudging, transferring, feathering, or fading, even in heat and humidity. The flexible tip is a soft, skinny applicator that gives you more control over line weight, letting you go from a precise tightline to a bolder stroke within the same application. The ink is fast-drying, and once it’s on, it’s on—so tread carefully and confidently.

    A selfie of content director Sophie Panych before applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Panych before applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Sophie PanychA selfie of content director Sophie Panych after applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Panych after applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

    Sophie Panych

    Tester feedback from content director Sophie Panych

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    “The Pat McGrath Labs liquid liner is an elite product, and what would you expect from a makeup artist who made dramatic eye looks a signature of her career? But the amazing thing about this liner is that, yes, you can use it to create runway-style cat eyes and major artistic flares, but the tapered, fine tip also lets you draw delicate wings and subtle doe-eyes à la Marilyn Monroe. As a former dancer, I’ve used a lot of liquid liner for the stage, and the reason this is one of the best out there is that the felt tip is stiff enough that it lets you create crisp lines (especially helpful if you are over 35 and your eyelid skin is getting looser), but not so stiff that it pokes you in the eye. It’s also incredibly pigmented—both the Xtreme Black and Xtreme Coffee (which I'm wearing in these photos)—and stays that way for hours (and through a sweaty performance, too).” —Sophie Panych, content director

    More to know

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    • Shades: 2
    • Finish: matte
    • Waterproof: yes
    • Brush or felt tip: felt

    Best Multichrome: Stila Stay All Day Chroma-Flash Liquid Eyeliner

    Stila Stay All Day Chroma-Flash Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Stila

    Stay All Day Chroma-Flash Liquid Eyeliner

    $27

    Amazon

    $27

    Nordstrom

    $27

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

    Sarah Han

    Why we love it: Black liner will always have its place, but if you want something more eye-catching (literally), Stila’s color-shifting Stay All Day Chroma-Flash Liquid Eyeliners take your look to new dimensions. Rather than laying down a single-tone line, this formula is much more dynamic. The Unicorn shade, for example, drifts between fuchsia, bronze, and green depending on the light, giving you a prismatic effect. The formula is long-wearing and resistant to smudging and fading, so all that color actually sticks around, and the precision applicator makes it manageable enough to get a clean line. It’s lightweight on the lid despite how bold it reads, which helps with all-day comfort.

    a selfie of Allure commerce editor Sarah Han before applying the Stila Stay All Day ChromaFlash Liquid Eyeliner in Unicorn

    Han before applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

    Sarah Hana selfie of Allure commerce editor Sarah Han after applying the Stila Stay All Day ChromaFlash Liquid Eyeliner in Unicorn

    Han after applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “I adore colorful eyeliners but usually stick to gels since they're more forgiving. I also consider inkwell/dip liners the most difficult to master, but with a little practice, Stila's Stay All Day Chroma-Flash isn't all that bad, especially since the brush is so thin and precise. I mean, for the gorgeous, color-shifting finish, it's worth a bit of struggle. It's just so pretty! I'm impressed that there are not just two, but three colors you can visibly see as you turn your head. I simply must try all five shades!” —Sarah Han, commerce editor

    More to know

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    • Shades: 5
    • Finish: metallic
    • Brush or felt tip: felt

    Best Smudgeproof Liner: Chanel Le Liner de Chanel Liquid Eyeliner

    Chanel Le Liner de Chanel Liquid Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Chanel

    Le Liner de Chanel Liquid Eyeliner

    $42

    Chanel

    $42

    Nordstrom

    $42

    Ulta Beauty

    Allure commerce market editor Sarah Hoffmann applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Sarah Hoffmann

    Why we love it: The secret to Chanel’s Le Liner’s staying power is a latex-like formula that essentially seals itself to the skin the moment it dries. The flexible felt-tip brush doesn’t tug or pull on the delicate lid, allowing for a clean, continuous stroke in a single pass. Tilt the brush on its side for a thicker, more graphic look, or use just the tip for a precise lash-line definition. The three available shades include a deep black, a rich, ultra-brown, and a bordeaux-toned rouge noir.

    Selfie of Hoffmann before applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Hoffmann before applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Sarah HoffmannSelfie of Hoffmann after applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Hoffmann after applying the Chanel Le Liner de Chanel Liquid Eyeliner

    Sarah Hoffmann

    Tester feedback from commerce market editor Sarah Hoffmann

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    "My days of thick, forgiving winged eyeliner are long behind me, so I'm all about precision and control with my liner formulas these days. Chanel's Le Liner de Chanel has a fine tip applicator that's quite stiff compared to others I've tried, which I find to be ideal for keeping my lines tight and clean. The formula is definitely a liquid but not so loose that it's runny and stressful—I love dragging my fingertip along the outer wing to slightly soften the tip—and this eyeliner has just enough viscosity that I can safely manipulate the wing with my fingers without fear that I'm going to end up with inky fingerprints all over my face. You can do a lot with this eyeliner, which really helps justify the price tag, IMO.” —Sarah Hoffmann, commerce market editor

    More to know

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    • Shades: 3
    • Finish: matte
    • Waterproof: n/a
    • Brush or felt tip: felt

    Best for Hooded Lids: Lisa Eldridge Kitten Flick Liquid Eyeliner

    Lisa Eldridge Kitten Flick Liquid Eyeliner in branded pen style applicator next to cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Lisa Eldridge

    Kitten Flick Liquid Eyeliner

    $32

    Lisa Eldridge

    Allure senior beauty editor Jesa Marie Calaor applying the Lisa Eldridge Kitten Flick Liquid Eyeliner

    Jesa Marie Calaor

    Why we love it: A two-time Allure Best of Beauty winner, Lisa Eldridge’s Kitten Flick Liquid Eyeliner was born from decades of professional experience and a very specific goal: making a feline flick feel achievable for everyone. The calligraphy-style pen has an ultra-fine nib with just the right amount of flex, and is particularly useful for hooded or mature eyes, where lid space is limited, and getting close to the lash line without flooding it is key. The ultra-black, matte formula is budge-proof, smudge-proof, transfer-proof, and water-resistant, with all-day staying power. It offers tons of versatility: Keep it subtle with a delicate flick or build it out into a full cat eye.

    Tester feedback from senior beauty editor Jesa Marie Calaor

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    "I’ve tried every liquid liner under the sun, and this inky, long-lasting black pen is the one I always come back to, to create my signature cat eye. It never skips, and its fine point makes it easy to effect a sharp wing." —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Shades: 1
    • Finish: matte
    • Waterproof: no, but water-resistant
    • Brush or felt tip: felt

    Best for Thin Lines: Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Wet n Wild Breakup Proof Waterproof Skinny Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Wet N’ Wild

    Breakup Proof Waterproof Skinny Eyeliner

    $6 $5 (17% off)

    Amazon

    $7

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Sarah Han

    Why we love it: On a tight budget? Invest just five dollars, and you’ve got all you need to achieve your thinnest, most precise wing yet. Wet n Wild’s Breakup Proof Waterproof Skinny Eyeliner is designed with a brush tip that tapers down to less than 0.1 millimeters, so you can get right into the lash line and stay the narrow course, or build up your pigment without flooding your entire lid and risking raccoon eyes. The matte black formula is deeply pigmented, dries quickly, and is ready for whatever your day has in store (rain, tears, or sweat).

    Taylor keeps it in his kit as a go-to recommendation for beginners: "I especially love the brush tip because it gives amazing precision and makes creating detailed wings much easier," he says, adding that "for the price point, I think the performance and staying power are incredibly impressive."

    A selfie of Allure commerce editor Sarah Han before applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Han before applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Sarah HanA selfie of Allure commerce editor Sarah Han after applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Han after applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

    Sarah Han

    Tester feedback from Han

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    “Because I tend to think liquid liners look too harsh for my eyes, I usually stick to gel liners for a softer finish—but Wet n Wild’s tip is so precise that I can really nail down a thin line that just barely peeks through but still adds the tiniest bit of drama to my look. I actually picked this up from the drugstore on a whim (and because Breakup Proof is a clever name), and have been reaching for it on days I want a bit of drama—a.k.a. a sharper-than-sharp wing—without outright overwhelming my eyes.” —Sarah Han, commerce editor

    More to know

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    • Shades: 1
    • Finish: matte
    • Waterproof: yes
    • Brush or felt tip: brush

    Best for Cat Eyes: Half Magic Magic Flik Eyeliner

    Half Magic Magic Flik in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Half Magic

    Magic Flik Eyeliner

    $25

    Ulta Beauty

    Former Allure senior news editor Nicola Dall’Asen applying the Half Magic Magic Flik Liquid Eyeliner

    Nicola Dall'Asen

    Why we love it: If Euphoria’s makeup looks have you mesmerized, meet the liner that has made them possible: Half Magic’s Magic Flik Liquid Eyeliner, created by the show’s makeup artist Donni Davy. (Maddy's signature double wings were created using this liner and the Flik Eraser Makeup Correcting Pen.)This TikTok-viral pen features a one-of-a-kind paddle-shaped tip that lets you effortlessly switch between razor-thin lines and bold graphic wings by simply changing your grip. Use the thin, curved edge of the tip for precision, then flip it onto the thicker, flat side when you need more coverage, such as filling in your wing or creating a bold, graphic look. The ultra-black formula is waterproof, smudge-resistant, and lasts all day—no touch-ups needed.

    Dall'Asen before applying the Half Magic Magic Flik Liquid Eyeliner

    Dall’Asen before applying the Half Magic Magic Flik Liquid Eyeliner

    Nicola Dall'AsenDall'Asen after applying the Half Magic Magic Flik Liquid Eyeliner

    Dall’Asen after applying the Half Magic Magic Flik Liquid Eyeliner

    Nicola Dall'Asen

    Tester feedback from former senior news editor Nicola Dall'Asen

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    “Even a cat-eye veteran like myself needs some help when it comes to drawing straight lines with liquid eyeliner, and that's what Magic Flik provides in a way that no other eyeliner does. With its wide, flat applicator tip, this eyeliner works like a fancy calligraphy pen, delivering smooth strokes with high-impact color.” —Nicola Dall'Asen, former senior news editor

    More to know

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    • Shades: 1
    • Finish: satin
    • Waterproof: yes
    • Brush or felt tip: felt

    Best Color Options: Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner

    NYX Epic Ink Waterproof Liquid EyelinerSave to wishlistSave to wishlist

    Nyx Professional Makeup

    Epic Ink Waterproof Liquid Eyeliner

    $10

    Amazon

    $10

    Ulta Beauty

    Why we love it: Nine shades of waterproof liquid liner for $10 a pop? The Best of Beauty-winning Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner is very hard to beat, in our humble opinion. But don’t just ask us: Our readers bestowed a 2026 Readers’ Choice Award on the liner—and in 2025…and 2024, and so forth. While most liners stick to black and maybe a brown, this one has more intriguing options—including a deep chocolate, warm graham cracker, dusty blue-grey, and more—that are sure to be hits with anyone who wants to experiment beyond the basics.

    The slender brush tip delivers saturated, skip-free color in a single stroke and adjusts easily depending on pressure. Taylor reaches for its vast color range and the “smooth and easy to work with” formula. "It works well for both everyday makeup wearers and artists who love pushing creativity," Taylor adds. Jones agrees: “The brush tip is movable and the liner is super black—it’s best for people looking for that extra drama and a great, affordable option.”

    Tester feedback from Han

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    “This has been a staple since my college days—it's affordable, super pigmented, easy-gliding as heck, and the felt tip is equal parts flexible and precise. While I prefer gel liners these days, I recently picked up Epic Ink in two browns and a shimmery pink—I'm so here for these color expansions—and have fallen back in love. This formula lasts all day and sets really quickly, but I find that I can use my nails to quickly fix any out-of-line mistakes or sharpen the lines of my wings at the very end.” —Sarah Han, commerce editor

    More to know

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    • Shades: 15 (9 matte, 6 shimmery)
    • Finish: matte
    • Waterproof: yes
    • Brush or felt tip: felt

    Best Dual-Ended: Tom Ford Eye Defining Pen Liquid Eyeliner Duo

    Tom Ford Eye Defining Pen Liquid Eyeliner Duo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Tom Ford

    Eye Defining Pen Liquid Eyeliner Duo

    $65

    Nordstrom

    $65

    Bluemercury

    Why we love it: Girl math: Tom Ford’s Eye Defining Pen Liquid Eyeliner Duo is two liners in one, so it’s really $32.50 per head. On one side is a fine calligraphy-style tip for precise, thin lines, and on the other, a longer brush tip for broader, more fluid strokes. Together, they cover the full range of what liquid liner can do, without the need to adjust pressure to customize your swipe. The formula is a deep, satin-matte hybrid black, and once it sets, it stays: no smudging, no fading, no transfer. It's a good match for anyone who’s trying to find their liner style or for the makeup enthusiast who likes to switch things up.

    More to know

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    • Shades: 1
    • Finish: satin-matte
    • Waterproof: n/a
    • Brush or felt tip: both

    Frequently Asked Questions

    What’s the best technique for beginners to apply a liquid liner?

    Taylor recommends working in small strokes rather than trying to create the entire line in one motion. "One of my biggest tips when applying liquid liner is to look straight forward into the mirror while slightly leaning your head back to evenly show your lid space,” Taylor says. “While keeping both eyes open, frame your eyelid with the liner first before extending it outward into a cat-eye effect."

    Jones offers a practical starting point for those still finding their footing: "My best technique for beginners is to apply tape to the outer corner of your eye to use as a guide.” She also suggests sketching out the line with black eye shadow and an angled brush first, since "eye shadow is a bit more forgiving than a liquid liner and easy to clean up."

    What's the trick to getting a perfectly even line on both eyes?

    Both Taylor and Jones stress the importance of checking your work from multiple angles and distances rather than relying on one close-up view. Taylor suggests keeping both a large mirror and a handheld mirror nearby: "It's also important to step back occasionally and look at both eyes relaxed and straight on, since liner can look different up close versus at a natural distance." Jones recommends going back and forth between eyes rather than completing one side before starting the other: "Following the natural outer corner of your eye is always the best way to get the line even on both sides," she adds.

    Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?

    It comes down to the finish you're after. "Liquid liners are perfect for boldly defining the eyes and creating sharper, more graphic makeup looks, especially for dramatic wings or editorial styles," Taylor explains, while pencils are better suited for "softer liner looks and when you want a more smudged, lived-in makeup effect." Jones adds that the two tools also serve different parts of the eye: "A pencil tends to be better suited for the waterline, and a liquid liner is perfect for the top eyeline."

    Meet the experts

    • Ardajah Jones, a makeup artist in Waldorf, Maryland
    • Zak Taylor, a makeup artist in Indianapolis, Indiana

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best liquid eyeliners, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 12 Best LG Beauty Products, According to Editors

    12 Best LG Beauty Products, According to Editors

    Image contains a collage of the best LG Beauty productsCollage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Here in the States, Korean giant LG is best known for appliances like refrigerators and TVs—but the best LG Beauty products prove that the brand is a force in the K-beauty universe, too. Over the years, the Korean beauty giant has built an impressive portfolio of brands that have shaped routines long before double-cleansing and glass skin entered the mainstream. A few editor favorites? Belif is beloved for its herbal-inspired hydration and bouncy gel moisturizers, Dr. Groot approaches scalp care with the same mindset used for your face, and The Face Shop built a loyal following with formulas inspired by classic Korean beauty staples like rice water.

    While each brand has its own personality, they’re all connected by a shared K-beauty values: gentle ingredients, innovative formulas, and a focus on helping skin, hair, and even smiles look healthier over the long run. Ahead, the LG Beauty products that have earned a forever spot on our vanities.

    Our Top LG Beauty Products

    The Face Shop Rice Water Bright Foaming Cleanser in branded tube component on a light gray backgroundRice and ShineThe Face Shop Rice Water Bright Foaming CleanserJump to review$17

    Amazon

    White and turquoise tube of Belif Aqua Bomb Frozen Cream with black cap on white backgroundCaught a ChillBelif Aqua Bomb Frozen CreamJump to review$26

    Amazon

    Dr. Groot Scalp Barrier Boost Oil in Serum in branded dropper component on a light gray backgroundBoost from the RootsDr. Groot Scalp Barrier Boost Oil in SerumJump to review$37

    Sephora

    Euthymol Purple Toning Toothpaste in branded tube component on a light gray backgroundBrushed with GreatnessEuthymol Purple Toning ToothpasteJump to review$28

    Amazon

    Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner in branded bottle and tube components on a light gray backgroundSoothe thy ScalpDr. Groot Scalp Revitalizing Solution Hair Thickening Shampoo and ConditionerJump to review$66 $62 (6% off)

    Amazon (Shampoo + Conditioner)

    CNP Propolis Lipcerin Lip Balm in branded tub component on a light gray backgroundJuiced-Up LipsCNP Propolis Lipcerin Lip BalmJump to review$18 $16 (11% off)

    Amazon

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Rice and Shine: The Face Shop Rice Water Bright Foaming Cleanser

    The Face Shop Rice Water Bright Foaming Cleanser in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    The Face Shop

    Rice Water Bright Foaming Cleanser

    $17

    Amazon

    $13

    Ulta Beauty

    $13

    LG Beauty

    Why it's worth it: Korean beauty rituals have been using rice water for centuries as a skin-softening staple. And while back then you could DIY pantry rice water in pursuit of glow, today’s formulas are a lot more sophisticated (and significantly less sticky). The Face Shop’s Rice Water Bright Foaming Cleanser updates the tradition with rice water—rich in vitamins, minerals, and ceramides—alongside nourishing rice bran oil and soapwort extract, a botanical ingredient naturally packed with cleansing compounds called saponins (basically nature’s original soap). Together, the rice-derived ingredients support a softer, brighter complexion, while soapwort whisks away excess oil, makeup, and buildup.

    The creamy formula lathers into a rich, cushiony foam that makes it especially great for combination or oily skin—particularly those prone to congestion or clogged pores—who want that deeply cleansed, fresh-faced feeling without being stripped.

    Allure commerce editor Sarah Han applying The Face Shop Rice Water Bright Foaming Cleanser

    Sarah HanA selfie of Allure commerce editor Sarah Han after using The Face Shop Rice Water Bright Foaming Cleanser

    Han after applying The Face Shop Rice Water Bright Foaming Cleanser

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “This is one of those classic K-beauty cleansers I've known from the very start of my long K-beauty journey—I recently ‘rediscovered’ it and I'm wondering why I hadn't sooner. It's the perfect deep cleanse for my combination skin and leaves my skin looking more radiant and less congested, but most importantly, not super tight. The ingredients are super appealing to me too—natural rice water, rice bran oil, and soapwort extract (a surfactant). On days I don't wear makeup, I find that just this cleanser is enough. (And I normally always double-cleanse.) And it's $13 for a huge tube that'll probably last me six months? Yup, no notes.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: rice water, rice bran oil, soapwort extract
    • Who it’s best for: combination or oily skin types with congested pores
    • Fragrance-free: no

    Moisture Bomb: Belif The True Cream Aqua Bomb

    Belif The True Cream Aqua Bomb in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Belif

    The True Cream Aqua Bomb

    $24 $20 (17% off)

    Amazon

    $27

    Ulta Beauty

    $22

    LG Beauty

    Allure associate beauty editor Annie Blay-Tettey applying the Belif The True Cream Aqua Bomb

    Annie Blay-Tettey

    Why it's worth it: While “cream” is right there in the name, Belif’s The True Cream Aqua Bomb is actually much closer to a bouncy gel moisturizer—but it still practically melts into skin. The lightweight formula combines hyaluronic acid to quench thirsty skin, niacinamide to smooth and brighten, and the brand’s signature herbal blend—featuring ingredients like oat, calendula, and chickweed—to keep skin feeling fresh and comfortably hydrated. It’s especially great for combo or oily skin types (or anyone ready to retire heavy moisturizers as summer temperatures creep up), and thanks to its juicy texture, our testers say it wears nicely under makeup without pilling.

    Allure associate beauty editor Annie BlayTettey before applying the Belif The True Cream Aqua Bomb

    Blay-Tettey before applying the Belif The True Cream Aqua Bomb

    Annie Blay-TetteyAnnie BlayTettey after applying the Belif The True Cream Aqua Bomb

    Blay-Tettey after applying the Belif The True Cream Aqua Bomb

    Annie Blay-Tettey

    Tester feedback from associate beauty editor Annie Blay-Tettey

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    “I love how cooling and hydrating this gel cream is—and the texture truly lives up to the name. This formula achieves the perfect hybrid between a lightweight gel and a moisturizing gel. It leaves my skin supple and glowing all day and layers well under makeup and SPF.” —Annie Blay-Tettey, associate beauty editor

    More to know

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    • Key ingredients: hyaluronic acid, niacinamide, oat, calendula, and chickweed
    • Who it’s best for: combination or oily skin types
    • Fragrance-free: yes

    Caught a Chill: Belif Aqua Bomb Frozen Cream

    White and turquoise tube of Belif Aqua Bomb Frozen Cream with black cap on white backgroundSave to wishlistSave to wishlist

    Belif

    Aqua Bomb Frozen Cream

    $26

    Amazon

    $26

    Ulta Beauty

    $26

    LG Beauty

    Why it’s worth it: Belif’s Aqua Bomb Frozen Cream acts like a cold splash of water if your skin’s feeling flushed and overheated—minus the trip to the sink. The lightweight gel-cream uses the brand’s Pro Frozen Capsules, which burst on contact to deliver an instant cooling sensation while helping lock in moisture and reduce heat stress. Hyaluronic acid floods skin with hydration, squalane supports the skin barrier, and niacinamide smooths and refines the look of pores. “It’s formulated to deliver intense hydration without heaviness,” says Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City.

    Fermented ingredients like Lactobacillus and soybean give the formula extra smoothing and depuffing powers. A foundational part of K-beauty, fermentation has long been used to help transform ingredients into smaller, more skin-friendly compounds that may be easier for skin to absorb. The result: boosted hydration, a calmer-looking complexion, and skin that appears smoother and more refreshed.

    Allure contributing commerce writer Christa Joanna Lee applying the Belif Aqua Bomb Frozen Cream

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee after applying the Belif Aqua Bomb Frozen Cream

    Lee after applying the Belif Aqua Bomb Frozen Cream

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “I found that the gel doesn’t immediately sink in, which actually works in its favor—it sits on skin just long enough (a minute or so!) to add to the cooling effect. You can feel the tiny capsules at first, but they pop within seconds as you massage the formula in. The cooling sensation is genuinely noticeable, and whenever my skin feels a little hot, irritated, or puffy, this is the kind of formula that instantly makes it feel calmer and more comfortable.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: hyaluronic acid, squalane, niacinamide, Lactobacillus ferment, soybean ferment
    • Who it’s best for: everyone, especially people with dry or sensitive skin
    • Fragrance-free: yes

    Wake-Up Call: Belif Aqua Bomb Eye Gel

    Belif Aqua Bomb Eye Gel in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Belif

    Aqua Bomb Eye Gel

    $32

    Amazon

    $32

    Ulta Beauty

    $32

    LG Beauty

    Allure senior director of commerce audience & analytics Lexi Herrick applying the Belif Aqua Bomb Eye Gel

    Lexi Herrick

    Why it's worth it: You can drink all the coffee in the world, but if you’re hoping it’ll magically erase tired undereyes, your latte can only do so much—and for some people, consuming too much caffeine can even contribute to dehydration, which can leave skin looking a little less plump. Applied topically, though, caffeine plays a different game: Belif’s Aqua Bomb Eye Gel uses it to temporarily constrict blood vessels so undereyes appear less puffy, swollen, and shadowy.

    The 2025 Best of Beauty winner also pairs hyaluronic acid for a surge of hydration with niacinamide to smooth and brighten, while the brand’s signature blend of herbal and fermented ingredients—like refreshing rosemary and eucalyptus leaf extracts alongside Lactobacillus ferment—adds an extra calming, soothing touch. The ceramic tip applicator helps the cooling texture sink in quickly, making it especially nice for early mornings when your eyes are broadcasting exactly how little sleep you got.

    Tester feedback from senior director of commerce audience & analytics Lexi Herrick

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    “The applicator for this eye cream is incredibly smooth and easy to use. This is one of my favorite products to bring with me when traveling or on the go. It's so gentle and hydrating, instantly adding moisture to my undereyes. I also have very sensitive skin under my eyes, and this has never given me an ounce of irritation.” —Lexi Herrick, senior director of commerce audience & analytics

    More to know

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    • Key ingredients: caffeine, niacinamide, hyaluronic acid, rosemary, eucalyptus leaf, Lactobacillus ferment
    • Who it’s best for: people with dark undereye circles or dry skin
    • Fragrance-free: yes

    Return to Your Roots: Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner in branded bottle and tube components on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Groot

    Scalp Revitalizing Solution Hair Thickening Shampoo and Conditioner

    $66 $62 (6% off)

    Amazon (Shampoo + Conditioner)

    $33

    Sephora (Shampoo)

    $33

    Sephora (Conditioner)

    Why it's worth it: K-beauty has long treated the scalp the same way it treats skin. Why spend hundreds on serums for your face if you’re ignoring the skin underneath your hair? Dr. Groot’s Scalp Revitalizing Solution Shampoo and Conditioner take that skin-care-for-your-scalp mission seriously, loading the formulas with ingredients you’d just as easily spot in facial products. Ingredients like Bifida and Lactobacillus ferments support the scalp environment, while caffeine, biotin, niacinamide, and salicylic acid refresh buildup-prone roots and keep scalps feeling balanced.

    There’s also a lineup of classic K-beauty botanicals—including ginseng, rosemary, heartleaf, green tea, and Centella asiatica—to soothe and comfort the scalp. You’ll get that deeply clean, cool, menthol-y feeling that makes your roots feel reset, especially if you’re dealing with excess oil or buildup. Unlike many Western formulas, even the conditioner is designed to be worked into the scalp, but it won’t leave hair feeling heavy or weighed down.

    Allure commerce market editor Sarah Hoffmann before using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Allure commerce market editor Sarah Hoffmann before using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Sarah HoffmannAllure commerce market editor Sarah Hoffmann before using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Hoffmann after using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

    Sarah Hoffmann

    Tester feedback from commerce market editor Sarah Hoffmann

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    “I'm blessed with a pretty unproblematic scalp, but I've always had an issue with frizz, dryness, shine—pretty much every other hair complaint in the book. I used to just accept that silkiness wasn't in the cards for me, but this Dr. Groot duo made me eat my words. Even without blow-drying, my air-dried curls just behave differently when I use this shampoo and conditioner. Paired with a quick pass of my Dyson (and no post-shower products, mind you), I'm living out my flippy, shinny blowout dreams.” —Sarah Hoffmann, commerce market editor

    More to know

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    • Key ingredients: Bifida and Lactobacillus ferments, caffeine, biotin, niacinamide, salicylic acid, ginseng, rosemary, heartleaf, green tea, Centella asiatica
    • Who it’s best for: people with excess scalp oil, an itchy scalp, or buildup
    • Fragrance-free: no

    Boost from the Roots: Dr. Groot Scalp Barrier Boost Oil in Serum

    Dr. Groot Scalp Barrier Boost Oil in Serum in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Groot

    Scalp Barrier Boost Oil in Serum

    $37

    Sephora

    Why it's worth it: Another example of K-beauty’s skin-care-first approach to hair growth, Dr. Groot’s Scalp Barrier Boost Oil in Serum Leave-In Treatment focuses on creating a healthier scalp environment where stronger-looking hair can thrive. Biotin supports keratin—the protein that makes up hair—while rosemary oil takes center stage. “Rosemary oil has been shown to encourage hair growth, with results similar to those of 2% minoxidil,” says Omer Ibrahim, MD, a board-certified dermatologist based in Chicago, previously told Allure. The formula also packs in microbiome-friendly ferments like Lactobacillus, Lactococcus, Bifida, and Saccharomyces extracts, alongside a nourishing blend of rosemary, peppermint, argan, castor, moringa, rosehip, jojoba, and soybean oils to support both scalp health and softer, silkier strands. Amino acids, caffeine, and niacinamide round out the formula to keep the scalp feeling balanced and healthy.

    Despite the oil-in-serum name, it feels surprisingly lightweight, delivering a refreshing minty-cool sensation. Plus, the pretty gradient packaging looks much more vanity-worthy than your typical clinical-looking hair-growth treatment.

    Han applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Sarah HanAllure commerce editor Sarah Han after applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Han after applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Sarah Han

    Tester feedback from Han

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    “My scalp is chronically dry and itchy so a leave-in that targets that specific area is crucial. As soon as I'm out of the shower and rough-dry my hair, I put a few droppers of this oil-in-serum into different sections of my scalp and really give it a thorough massage. It has a slight cooling tinge to it, thanks to the rosemary oil, and keeps my scalp soothed until my next wash—which, admittedly, happens anywhere from three to six days. The texture, as you can tell by the tiny suspended beads, is super cool. Despite having ‘oil’ in the name, I don't find this formula heavy or greasy at all.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: biotin, rosemary oil, amino acids, caffeine, niacinamide, peppermint, argan, castor, moringa, rosehip, jojoba, soybean oils, Lactobacillus, Lactococcus, Bifida, Saccharomyces ferments
    • Who it’s best for: people looking for healthier, stronger hair growth
    • Fragrance-free: yes

    Stay Clear Headed: Dr. Groot Scalp Exfoliating Detox Water

    Dr. Groot Scalp Exfoliating Detox Water in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Groot

    Scalp Exfoliating Detox Water

    $33

    Sephora

    $33

    LG Beauty

    Why it's worth it: Dr. Groot’s Scalp Exfoliating Detox Water is a pre-shampoo treatment that starts clearing away excess sebum and buildup in about the time it takes to scroll a short TikTok. The formula relies on a trio of exfoliating acids—beta hydroxy acid (salicylic acid), polyhydroxy acid (gluconolactone), and lipohydroxy acid (a gentler salicylic acid derivative)—to gently loosen dead skin, decongest pores, and smooth the scalp. Rosemary oil invigorates the scalp for healthier, thicker, stronger-looking hair, while menthol delivers a deeply satisfying, icy-cool sensation that instantly refreshes the roots. Panthenol and niacinamide replenish moisture and support keratin, while K-beauty staples like Lactobacillus, Bifida, and Saccharomyces ferments help maintain a balanced, happy scalp environment.

    Allure social media manager Bianca Richards applying the Dr. Groot Scalp Exfoliating Detox Water

    Bianca RichardsAllure social media manager Bianca Richards applying the Dr. Groot Scalp Barrier Boost Oil in Serum

    Richards after applying the Dr. Groot Scalp Exfoliating Detox Water

    Bianca Richards

    Tester feedback from social media manager Bianca Richards

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    "Whether I'm styling my natural curls or looking for my dreamy voluminous blowout, I like to add product to my scalp for added volume—so I tend to experience a lot of buildup in my scalp. A scalp rinse is always in my rotation, and the Dr. Groot Scalp Revitalizing Solution is one of the very few products that work effectively to gently cleanse away buildup and prep my hair for a perfect restart. Because I have a lot of hair to sort through, I like to work the product in sections, applying it from my hairline back towards my crown. I'll sometimes use my fingers to massage the product in; however, I find that using a scalp massager works best and gives it a more soothing experience. I really love how it lathers once the product is massaged thoroughly into the scalp, unlike most rinses that have more of a watery consistency, and it can be tricky to determine if the product is actually being used to the best of its ability. As someone who also has scalp psoriasis along my hairline, it's gentle enough to use!" —Bianca Richards, social media manager

    More to know

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    • Key ingredients: gluconolactone, salicylic acid, capryloyl salicylic acid, rosemary oil, menthol, panthenol, niacinamide, Lactobacillus, Bifida, Saccharomyces
    • Who it’s best for: people with excess scalp oil, an itchy scalp, or buildup
    • Fragrance-free: no

    Ready for This Jelly: The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze in branded component on a light gray backgroundSave to wishlistSave to wishlist

    The Crème Shop

    Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    $13

    Amazon

    $13

    Ulta Beauty

    $13

    LG Beauty

    Lee applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Christa Joanna Lee

    Why it's worth it: Hello Kitty called, and she wants you to show your lips a little more TLC. The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze serves up a juicy wash of color and that glassy, jelly-like shine, but there’s a surprising amount of skin care tucked beneath the adorable packaging. Shea butter, glycerin, and vitamin E keep lips soft, cushioned, and hydrated, while a lineup of peptides supports smoother, fuller-looking lips. Consider it equal parts lip treatment, gloss, and tiny serotonin boost you can easily slip into your pocket. Even cuter: There are additional shades inspired by Hello Kitty’s friends, so your lip color can match your favorite Sanrio character energy.

    Christa Lee before applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Lee before applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Christa Joanna LeeChrista Lee applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Lee after applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

    Christa Joanna Lee

    Tester feedback from Lee

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    “Well, I’m an easy sell when it comes to anything Hello Kitty—and the adorable macaron-shaped packaging had me before I even twisted off the cap. I’ll admit, at first glance, I was bracing myself for a stick-to-your-lips situation, but the second I applied it, it completely melted in with a cushiony, jelly-balm feel. If you’re looking for bold color payoff, you’ll want to layer this over your usual color—this is more of a soft tint than a statement lip. But when it comes to lasting hydration, it’s next level. My lips stayed ridiculously comfortable for hours, and I’d be shocked if you found yourself reaching to reapply throughout the day.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: copper tripeptide, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, shea butter, glycerin, vitamin E
    • Who it’s best for: everyone
    • Fragrance-free: yes

    Believe the Buzz: CNP Propolis Lipcerin Lip Balm

    CNP Propolis Lipcerin Lip Balm in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    CNP

    Propolis Lipcerin Lip Balm

    $18 $16 (11% off)

    Amazon

    $18

    Ulta Beauty

    $18

    LG Beauty

    Allure beauty director Sarah Kinonen applying the CNP Propolis Lipcerin Lip Balm

    Sarah Kinonen

    Why it's worth it: Honey, your lips deserve better than a basic waxy balm. CNP’s Propolis Lipcerin Lip Balm treats dry, flaky lips with propolis—a protective substance bees create for their hives that’s prized for its soothing properties—with deeply nourishing New Zealand manuka honey. A barrier-supporting trio of ceramides, cholesterol, and squalane lock in moisture, while madecassoside and beta-glucan calm irritation and roughness. There are even peptides in the mix to help lips look smoother and softer over time, and the subtle honey scent makes reapplying feel less like maintenance and more like a little treat. The texture starts rich and thick, but it melts into lips instead of sitting on top—and once it’s on, it really sticks around, making it especially satisfying for anyone tired of constantly reapplying.

    Kinonen before applying the CNP Propolis Lipcerin Lip Balm

    Kinonen before applying the CNP Propolis Lipcerin Lip Balm

    Sarah KinonenKinonen after applying the CNP Propolis Lipcerin Lip Balm

    Kinonen after applying the CNP Propolis Lipcerin Lip Balm

    Sarah Kinonen

    Tester feedback from beauty director Sarah Kinonen

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    “Aside from sunscreen, I never leave the house without a tube of lip balm. Doesn’t matter what the brand is; I just need to have something on hand to touch up during the day. But at night, that’s a different story. I need a lip mask that’s going to coat my lips and still be there come morning. Lately, I’ve been obsessed with the CNP Propolis Lipcerin Lip Balm. It’s a thick consistency, thanks to the propolis (a.k.a. ‘bee glue,’ which is antimicrobial and anti-inflammatory), but it instantly melts onto lips like butter—and lasts. I usually apply two coats, making sure it’s extra goopy, and then crawl into bed. When I wake up, my lips feel super soft, smooth, and hydrated. I’ve now gone through two tubes!” —Sarah Kinonen, beauty director

    More to know

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    • Key ingredients: propolis, manuka honey, ceramides, cholesterol, squalane, peptides
    • Who it’s best for: people with dry lips
    • Fragrance-free: no

    Amp Up Your Glow: CNP Derma Answer Active Boost 1:1 Ampule

    CNP Derma Answer Active Boost 1:1 Ampule in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    CNP

    Derma Answer Active Boost 1:1 Ampule

    $25

    Amazon

    $25

    Ulta Beauty

    Why it's worth it: If you’re new to ampoules, they’re typically designed to deliver a targeted boost of actives when your skin needs extra support. CNP’s Derma+ Answer Active Boost 1:1 Ampule centers around a 1:1 ratio of S-PDRN and Expecial Solution (Lactobacillus ferment extract). Unlike traditional PDRN, S-PDRN (sodium DNA-derived PDRN) is a lab-designed version intended to support skin barrier health and enhance the appearance of firmness and density. Niacinamide brightens and balances, while collagen, squalane, and adenosine work together to contribute to a hydrated, bouncier-looking complexion. While it’s concentrated, this isn’t the kind of formula making dramatic overnight promises—because, as with most skin care, consistency is where the magic really happens. Instead, it leans into K-beauty’s “slow-aging” approach: small, steady steps that keep skin looking healthier the more you use it.

    Han applying the CNP Derma Answer Active Boost 1:1 Ampule

    Sarah HanSarah Han after applying the CNP Derma Answer Active Boost 11 Ampule

    Han after applying the CNP Derma Answer Active Boost 1:1 Ampule

    Sarah Han

    Tester feedback from Han

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    “I picked up this CNP serum or ampoule in Olive Young at the recommendation of a corporate staffer. I clearly don't need much convincing, but I also noticed the Glowpick and Hwahae badges (two of Korea's most popular beauty review/ranking platforms) on the packaging. That's how I could tell it was a legit local favorite, which is what I'm obviously seeking when I'm all the way in Seoul. The formula is silky and has some slip (so there's no rubbing or tugging the skin!), which is exactly the type of serum I prefer. Aside from the lovely feel, I love all of the tried-and-true ingredients: niacinamide, adenosine, collagen, squalane, and cica. I know the jury's still out on PDRN, but I've found all of the PDRN serums I've tried to be very hydrating, which is what's most important to me.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: sodium PDRN, Lactobacillus ferment, niacinamide, collagen, squalane, adenosine
    • Who it’s best for: everyone, especially people with mature skin
    • Fragrance-free: yes

    Brushed with Greatness: Euthymol Purple Toning Toothpaste

    Euthymol Purple Toning Toothpaste in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Euthymol

    Purple Toning Toothpaste

    $28

    Amazon

    $15

    LG Beauty

    Why it's worth it: We interrupt your regularly scheduled skin-care programming for something slightly unexpected: purple toothpaste. Euthymol’s Purple Toning Toothpaste comes from Euthymol, a British oral-care brand dating back to 1898 that now sits under the LG umbrella, and it borrows a trick straight from the color-correction playbook (similar to how purple shampoos tone brassiness). Its violet hue neutralizes yellow tones, making teeth appear visibly brighter. It also uses whitening particles to lift surface stains and defend against new ones, while strengthening enamel and delivering the brand’s signature bold minty freshness. Consider it the oral-care equivalent of a color-correcting primer—just for your smile.

    Tester feedback from Han

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    “As I get older, elevated versions of everyday products (nice hand soap, etc.) bring me lots of joy—and this Euthymol toothpaste very much falls under that bucket. I love how solid and luxe the packaging is, and that it's not too big, so I don't have to worry about whether or not it might get confiscated by TSA. I drink at least one latte every day so that's a lot of staining caffeine—but, despite how insecure I am about my not-so-white teeth, I'm not willing to curb my consumption! I haven't used the toothpaste for long enough to really tell if it has whitened my teeth considerably but I do think the purple, yellow-canceling of it all has been working, even if the difference is subtle. Moreover, I like that the flavor is more toned down—I historically have found most mint toothpastes to be too strong and uncomfortable.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: 0.243% sodium fluoride, hydrated silica, eucalyptus extract, vitamin E, glycerin, SLS
    • Who it’s best for: people who want whiter teeth

    Let’s Get Physio: Physiogel Calming Relief Redness Relieving Facial Cream

    Physiogel Calming Relief Redness Relieving Facial Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Physiogel

    Calming Relief Redness Relieving Facial Cream

    $16

    Amazon

    $16

    LG Beauty

    Why it's worth it: If there’s one thing you can associate K-beauty with, it’s a deep appreciation for keeping easily irritated skin happy. Physiogel’s Calming Relief Redness Cream strips things back to the essentials with a short ingredient list focused on calming redness and supporting a stressed-out barrier. The star here is palmitamide MEA, a soothing lipid compound that helps reduce irritation caused by dryness, while squalane replenishes moisture, and hydrogenated lecithin helps reinforce the skin barrier and soften flaky patches.

    It’s also earned the National Eczema Association Seal of Acceptance, where products undergo ingredient review and screening to ensure they’re less likely to trigger irritation in eczema-prone, highly reactive skin. If you’re new to the brand, consider it the skin-care equivalent of if CeraVe and Vanicream had a baby: straightforward, sensitive-skin-friendly, and all about barrier support without extra bells and whistles.

    More to know

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    • Key ingredients: palmitamide MEA, squalane, hydrogenated lecithin
    • Who it’s best for: people with sensitive, dry skin prone to redness
    • Fragrance-free: yes

    Frequently Asked Questions

    Meet the experts

    • Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
    • Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best LG Beauty products, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 4 Black Women Over 50 on Going Natural During Menopause

    4 Black Women Over 50 on Going Natural During Menopause

    Images of three Black women over 50 with natural hairCourtesy of subjectsSave StorySave this storySave StorySave this story

    “I’m just going to cut the rest of it off.” These words looped through Susan Wiley’s mind as she sat in the salon chair, working up the courage to finally part ways with her relaxed hair. The 60-year-old had permed her hair every six weeks for 30 years before realizing that chemically straightening her hair had become a time-consuming and self-imposed obligation. “I was so exasperated with having to go to a salon and spend my whole Saturday waiting on hairstylists that were running late,” she says.

    As Wiley entered menopause and experienced the hot flashes, hair-thinning, and other physical symptoms that come with it, her straightening treatment—once, a moment for pampering—became an exhausting chore.

    Black woman in her 60s wearing natural hair

    Susan Wiley in 2025, wearing her natural hair.

    Courtesy of Susan Wiley

    Like Wiley, many Black women in their 50s and beyond reach the same breaking point and choose to ditch their relaxer. Brendnetta Ashley, a hairstylist in San Francisco, has recently noticed this shift as her more mature clients have started going through menopause. With the hair changes that often come with it, “they didn’t want to put any extra stress on their hair, like getting a relaxer or using harsh chemicals,” says Ashley.

    Facing the physical realities of aging, these women are going natural in response to what their hair is already going through, and it requires unlearning decades of messaging about what is acceptable for Black hair.

    Robin Richards’s big chop was more spontaneous when, at 55, she “just got up from the kitchen table and went upstairs and chopped it.” Richards was tired of scheduling hair appointments every few weeks, ultimately letting go of the ritual when she learned of reports linking chemicals commonly found in relaxers to cancer. She’s been natural for four years now.

    While many millennial and Gen Z Black women embraced their natural texture during the YouTube-driven natural hair movement of the early 2010s, older Black women were often left out of the cultural conversation. The faces of the movement, from the models fronting natural hair campaigns to the content creators filming washday tutorials, were overwhelmingly young—women like Chizi Duru, now 30; Whitney White, now 40; and Shaneice Crystal, 31.

    Richards vaguely remembers seeing messages on social media around 2016 about Black women embracing their natural hair. “I was pleased that wearing our natural hair was more accepted,” she says, but she wasn’t heavily involved in or influenced by the discourse.

    As the Black community is on the verge of another natural hair movement, older women are finally entering that conversation and sharing their experiences. We spoke to four Black women over 50—Wiley, Richards, Avvi Forcer, and Marie Randall—who went natural later in life. For these women, parting with the comfort and familiarity of straight hair required more than a social trend. It would take a deeply personal desire to return to their most authentic selves.

    Why are more Black women over 50 going natural now?

    For many Black women, going natural wasn’t simply a matter of trying a new style. It required unlearning decades of messaging that framed straight hair as more professional, manageable, and ultimately more acceptable. All four women we spoke to said they had considered going natural earlier in life, but the limited product options, a lack of education around caring for natural hair, and the social pressures tied to straightened styles often kept them from making the transition sooner.

    For Wiley’s generation, straight hair wasn’t simply about aesthetics; it was often tied to social survival. Raised during the early years of integration following the Civil Rights Movement, many older Black women learned to view straightened hair as a way to navigate predominantly white schools, workplaces, and social spaces more safely. “For women my age who grew up back in the ’80s, our hair was not celebrated at all; everybody had a relaxer back then,” says Wiley, who was raised in a predominantly white neighborhood in Maryland. “My hair didn't look like my friends’ hair. So all of those things painted this negative picture that I carried all the way into adulthood,” Wiley says.

    Many millennial and Gen Z women—including myself—explored going natural in college as part of the common self-discovery that comes with leaving home. This was during the beauty boom on YouTube during the 2010s, where there was a rise in service-driven beauty tutorials on the platform. Many of us saw washdays as an opportunity for pampering and experimentation with the different hair products and styles that our favorite YouTube creators were touting.

    Black women in Gen X, however, had a different experience. Wiley recalls that during her high school and college years, Black women didn’t have nearly as many styling options as they do now, and there weren’t tutorials to guide them through the process (YouTube launched in 2005 when these women were in their 40s). Braids, silk presses, and similar styles weren’t “really a thing.” Your hair was either relaxed or worn in its natural texture—and the latter wasn’t very common. Richards, who began relaxing her hair when she was 13-years-old, echoes this: “It was easier for it to be relaxed; that way, it could just be washed and put in a ponytail,” she says.

    Susan Wiley with relaxed hair in 2012

    Wiley with relaxed hair in 2012.

    Courtesy of Susan Wiley

    When these women graduated from college, the pull to conform to Eurocentric standards didn’t subside—if anything, it intensified. They faced pressure that influenced not only how they styled their hair but also how they presented themselves in the workforce. “Being in corporate America, you always just wanted to stay mainstream,” says Richards, who works in the medical field. “You didn't want to bring any attention to your hair or to the fact that it was different.” This was before the CROWN Act (legislation designed to prohibit workplace discrimination based on hair texture) was enacted, so women of Richards’s generation really felt that wearing their natural hair at work wasn’t an option.

    Wiley faced a similar dynamic in her career. “You get so used to this idea of code-switching and trying to present yourself in a way that is acceptable to other people,” she says, noting that relaxers became such a part of her identity that the idea of wearing natural coils to work felt intimidating.

    The pressure to conform didn’t always come from outside the Black community, though. As the saying goes: “It be your own people.” Forcer experienced this firsthand 13 years ago. She was 43 and wearing her natural hair at a family member’s wedding. “Everyone had relaxed hair,” she says, adding that she felt uncomfortable because her hair made her feel like she wasn't “dressed up” enough.

    Two years later, she got an invitation to attend another wedding with the same family members. This time, she chose to relax her hair before the festivities. “I always loved the natural look, but I wasn't as grounded in myself, so I gave in and got a relaxer,” she adds.

    A few years after getting a relaxer, scalp dermatitis drove Forcer to go natural again. This time, she had more confidence—and the look stuck. She’s now 56 and has not used a relaxer since.

    Like Richards, Randall, 59, went natural at 55. Her decision to do so, though, was part of a much larger emotional reset. Randall got her first perm at seven years old and consistently relaxed her hair for nearly five decades. After losing her mother in 2021, Randall took time away from work to focus on her mental and physical health. Cutting off her relaxed hair was a part of that reset. “I did the big chop myself, before I went into a salon,” she says. “The next day, I looked in the mirror, and I had all these beautiful curls—really short, but really beautiful.”

    Marie Randall after her big chop in 2021

    Marie Randall after her big chop in 2021.

    Courtesy of Marie Randall

    Before her big chop, Randall had already scaled back her relaxer touch-ups to twice a year instead of every few months. As a result, she began noticing more of her natural texture peeking through at the roots than ever before, which made her realize she didn’t actually know what her natural hair looked like.

    Having started on relaxers as children and teenagers, the women we spoke to spent decades disconnected from their natural texture. Eventually, curiosity became reason enough to meet that version of themselves again. Wiley, Forcer, Randall, and Richards also found that age came with less regard for what other people thought about them. “As I was approaching menopause and all these physical changes, I got really tired of performing for people. I just decided to present myself as who I naturally am,” says Wiley.

    Richards relates to this desire to be unapologetic in her later years. “I used to always tell my son, 'When I turn 60, I'm going to chop all my hair off, and I'm going to color it blonde and buy me a convertible,'” she says. “Because when you get older, you don't have to fit in. You're more accepting of how you look and how you feel, versus when you're younger, trying to stay with the trends and have long, beautiful hair.”

    How do menopause and aging affect relaxed hair?

    Hair damage from relaxers isn’t exclusive to people in their 50s and older. However, the negative effects of chemical straighteners can become more pronounced with age. “As women get into menopause, something called miniaturization happens,” says Yolanda Lenzy, MD, a board-certified dermatologist in Massachusetts. “It’s when the hair follicle gets smaller.” She explains that it occurs due to the large drop in estrogen and progesterone that happens during menopause. The result is sparser hair. Add relaxers into the mix, and your hair can appear even thinner. “Relaxers break disulfide bonds in the hair, causing curls to become straight, but when you’re already experiencing thinning, perming your hair is going to lead to decreased hair density,” Dr. Lenzy says. “So even though you have the same amount of hair, perming it can make it look less full as opposed to if you had it natural.”

    Richards recalls experiencing exactly what Dr. Lenzy described: thinning hair caused by a combination of the natural miniaturization process and her continued perm appointments. Wiley, too, found that as she aged, her hair changed. It became drier and more brittle, and suddenly the relaxer that she’d gotten for years without issue no longer felt compatible with her hair. “I did not have this beautiful, long, flowing, relaxed hair. My hair was very, very short, and it was broken and damaged.” Eventually, she had to ask herself, Why am I doing this?

    Dr. Lenzy explains that hair density isn’t the only thing that can change. “I’ve definitely seen textural changes that come with aging and menopause,” she says. “If you had very coarse hair in your younger years that’s now becoming fine and looser in texture, you could run into some issues if you continue to relax your hair.” Dr. Lenzy adds that the main risk of continuing to relax natural hair that’s becoming finer and looser in texture is also loss of density.

    For her patients who are dealing with thinning and hair loss caused by menopause, Dr. Lenzy prescribes minoxidil either in a topical form or as a prescription tablet. And for those who want a more natural alternative, “pumpkin seed extract has been found to help lengthen the growth phase of the hair cycle,” she says.

    Caring for natural hair after giving up relaxers

    When you’ve gone for decades disconnected from your natural hair, there can be a learning curve in figuring out how to care for your curls and coils. Randall and Richards opted for a big chop upfront, while Wiley and Forcer chose to transition, partially because they were nervous about having to suddenly care for a texture they were unfamiliar with.

    “I kept my relaxed ends for about as long as I could,” says Wiley, whose journey to natural hair took about a year. “I remember the day I cut off my relaxer and just had natural hair. I felt this feeling of freedom. I didn't really realize it, but having a relaxer kind of made me feel trapped, and I think that was because I felt it was like an obligation, like I had to do it.” No longer being completely bound to a relaxer, these four women began navigating the fun, at times frustrating, terrain of natural hair care.

    Wiley often wears her hair in a stretched state, combing through her gray coils with a blow-dryer before doing a braid-out. “My hair is something that I'm still learning how to work with and how to do the things that are going to make it look its best,” she says, adding that going natural has even helped her embrace her grays.

    Susan Wiley in 2026 wearing her natural hair.

    Wiley in 2026, wearing her natural hair.

    Courtesy of Susan Wiley

    Richards still prefers to wear her hair straight and gets a silk press every two weeks, though her natural pressed hair is fuller and healthier than when it was relaxed; plus, she loves being able to wear it curly whenever she wants.

    Older Black woman with silk pressCourtesy of Robin Richards

    One of the most surprising things about going natural for these women has been the ease of caring for their hair. There’s a common sentiment in the Black community that textured hair (especially type 4 hair) is hard to manage. This misconception is part of the reason these women held on to their relaxers for so long. But Randall has found that washday is not as time-consuming as she thought, and is actually enjoyable. Now, she makes it a self-care day, picking a Saturday or Sunday to wash her hair, deep conditioning while she does chores, then styling it in twists or braids. “It feels more rewarding,” she says.

    Regardless of age, Dr. Lenzy tells all her patients with natural curls and coils to wash their hair once a week. Going two weeks without a wash is acceptable, but ideally no longer than that. Ashley gives her clients the same guidance. “I recommend using a hydrating shampoo and conditioner, considering deep conditioning [weekly], especially if the hair is on the drier side, and using a water-based moisturizer versus a lot of oils on the scalp,” says Dr. Lenzy, who adds that products heavy in oils and occlusives “can create a breeding ground for dandruff or seborrheic dermatitis by feeding the yeast that naturally lives on the scalp.”

    Going natural for Gen Z and millennial Black women usually looks like a lot of DIY (with the help of YouTube and TikTok ‘experts’), but for Gen X, the salon is still their main source of hair-care knowledge—and even community. “Many of my mature ladies actually need the assistance. So that's where we [stylists] come into play by offering these maintenance services,” says Ashley. “I like to do a lot of two-strand twists on them. That way, they can wear that style for maybe a week. Ashley teaches her clients how to undo the twists so they can wear a twist-out for an additional week. “This way, they're getting two weeks of wear out of the style versus having to frequently do their hair, which can be more strain on them,” she adds.

    No matter your age, embracing your natural hair as a Black woman can be an emotional and transformative experience—one that goes far beyond aesthetics. For women who have spent decades wearing relaxers, that shift can make them feel especially vulnerable. But for those ready to take the leap, Forcer, Randall, Wiley, and Richards say the decision can also be freeing: an opportunity to prioritize health, rediscover themselves, or simply move through the world more authentically. As Richards says, “You have no idea what lies under there. Your hair is beautiful.”

  • I Got Chin Filler for the First Time—See the Before-and-After Photos

    I Got Chin Filler for the First Time—See the Before-and-After Photos

    side by side before and after photos of woman with chin fillerCourtesy of Entière DermatologySave StorySave this storySave StorySave this story

    My jaw ate my chin.

    At least, that’s what it looked like to me. Every time I looked in the mirror from the side, all I could see was the general lack of structure along my jawline to my chin. “You have a mildly recessed chin,” says Melissa Kanchanapoomi Levin, MD, a board-certified dermatologist in New York City. I’ve been a patient of Dr. Levin’s for roughly eight years. She knows my face up close and personal and can attest to the fact that my jaw did not, in fact, eat my chin. Still, my lack of chin had made me feel self-conscious for a long time.

    There’s nothing “wrong” with my chin. It’s a chin! It does its chin job. But I wanted more balanced facial features without undergoing a permanent procedure, such as an implant. I wasn’t looking to dramatically change my chin, but over the years, Dr. Levin and I had talked about the option of filler to give it more structure, and the idea stuck with me.

    In this story:

    • What is chin filler?
    • Making the decision to get chin filler
    • Prepping for filler
    • The injection process
    • Post-injection guidelines
    • Overall thoughts

    What is chin filler?

    “Filler generally refers to any substance that can help lift or angle tissue; it’s most commonly composed of hyaluronic acid,” says Dhaval G. Bhanusali, MD, a board-certified dermatologist in New York City. “Fillers tend to be good options for those who have volume deficits.” With chin filler, specifically, “we look to see if there is an imbalance, with chin protrusion appearing disproportionate with the rest of the face,” he explains. Colloquially speaking, you might call this a “weak chin.”

    Determining what type of filler a “weak chin” would need is a little more nuanced because not all fillers are created equal. What works for the lips or other parts of the face may not work for the chin and vice versa. That's why dermal fillers are categorized by their stiffness, a.k.a. their G-prime level. “When we are looking at the chin, generally, we use a pretty firm, high G-prime filler, and that's because it helps mimic the bone,” Dr. Levin explains. “Something that's going to give a lift.”

    There are a number of high G-prime filler options on the market—Allergan's Juvéderm Volux and Juvéderm Voluma XC (both are best used for structuring the chin and jawline), Merz Aesthetics' Radiesse (best for smoothing deep wrinkles and adding volume to the lower face), and Galderma's Restylane Lyft (best for adding volume to the cheeks and midface)—but deciding what is right for your face is a decision between the provider and patient. For my face, Dr. Levin determined Volux would be best. (More on that later.)

    Making the decision to get chin filler

    Rewind to two years ago, during an ordinary neurotoxin appointment, when, on a whim, I asked Dr. Levin for filler. She obliged.

    As scary as this may sound, “on a whim” is typically how I describe my decision-making process, especially when it comes to in-office procedures. This has also applied to neurotoxin treatments, radio-frequency microneedling, and lasers. As a beauty editor, I’m a little less fearful of treatments because of the reporting and extensive research I’ve done over the span of my career. Still, I have to admit, suddenly deciding to get facial filler after years of insecurity felt a bit radical.

    side by side images of woman before and after getting chin filler with black and white text on screen

    Beauty director Sarah Kinonen before and then immediately after filler and neurotoxin injections in 2024.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    But as I said, Dr. Levin knows me and my face very well, and from her perspective, this decision, although it was unexpected, made sense anatomically. And because I was an ideal candidate for filler, she immediately approved.

    “You have great skin: thick, healthy, robust skin,” she says. “You don't have any underlying skin laxity. You really fit the profile of what makes for a good candidate.” That’s also because I was 33 at the time. People in their early 20s are less likely to be appropriate candidates for filler because facial features change as we age. (As we get older, volume and bone loss occur, as well as general sagging.) Plus, I don’t smoke, and I do have realistic expectations when it comes to results.

    “Patients should have an understanding of what fillers can and cannot achieve,” says Dr. Levin. “They can enhance, but they don't offer the same type of dramatic results that surgical interventions can. The role of filler is more subtle, natural-looking improvements rather than dramatic changes, [though] they may feel dramatic to you.”

    Prepping for filler

    After it was decided I would get filler right then and there during my 2024 appointment, Dr. Levin and her team started to prep. This included cleaning the injection sites (chin and jawline), slathering on a hefty amount of numbing cream, walking me through the procedure, and, most importantly, ensuring I knew the possible side effects of facial filler.

    Common side effects include bruising, swelling, and potential allergic reactions. “With any cosmetic procedure, there are always risks,” says Dr. Bhanusali. “Even in the most experienced hands, there is always a risk of occlusion (injecting filler into a vessel), which can lead to compromised tissue, blindness, and other issues.” That’s why it’s important to always see a board-certified dermatologist or plastic surgeon for these types of in-office procedures.

    Dr. Levin also needed to confirm that I didn’t have any alcohol in my system (no problem—I don’t drink); hadn’t gotten a dental procedure in the last two weeks or have one scheduled (this can weaken the immune system); and that I hadn’t taken aspirin or ibuprofen within the last day or two (this can cause bruising).

    The injection process

    As I was waiting for the numbing cream to kick in (I couldn't feel anything from the bottom lip down), Dr. Levin decided which filler I’d be getting. Here’s the thing about filler: It’s not a one-size-fits-all treatment. There are many (and I mean many) different types of injectable hyaluronic acid on the market, and the kind I got during my procedure was right for my face and body. It’s important to note that what is right for me may not be right for everyone; that decision should be made by the patient and dermatologist together.

    There are different types of filler available for use on the chin, says Dr. Levin, but for my 2024 appointment, she chose Juvéderm’s Volux, which is FDA-approved for jawline enhancement. “Volux is a filler that we use more for structural enhancement,” she says. “We inject it onto the bone to help with that anatomical recession of your chin.” Volux made the most sense in my case because she would be building out my chin and jawline—and this filler is FDA-approved to do just that.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    Kinonen before and then immediately after filler and neurotoxin injections in 2024.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    Because you can’t just inject one area of the face to create anatomical symmetry, especially in my case, Dr. Levin also used another filler, Juvéderm Vollure, to give me “some periorial support” in the area right above my chin but below my lips. With Vollure, she used a cannula, a blunt-ended tube, to do the injection. This was “to minimize the risk of [the filler] moving [around after it is injected/while it is injected], but also to help minimize the risk of filler getting into arteries and veins,” Dr. Levin explains, “so we can be a bit more safe in an area that has more arteries and more vessels.”

    She adds, “There is no perfect way to inject. There's no recipe that says, ‘This is exactly how you do it.’ It's more like cooking intuitively.”

    And to cook up my results, Dr. Levin used “two syringes of Volux and half a syringe of Vollure” on my chin and jawline. I should note that the cost of filler varies and typically depends on what type is used, how many syringes are needed, where in the country you’re getting treatment, and who is doing the injecting. In my case, the procedure would likely range from $800 to a few thousand dollars, but because I would be writing about my experience, the treatment was performed gratis.

    After the filler was injected, Dr. Levin sculpted it into place. Imagine crafting a figurine out of clay—she was literally molding the hyaluronic acid injected under my skin into a shape and position that best suited my facial anatomy. This was the most interesting and hands-on aspect of the entire procedure to me, but it’s not always necessary, according to Dr. Levin.

    Once injected, she sculpted the filler into place, literally molding the hyaluronic acid that was under my skin, like crafting a figurine out of clay.

    “There are certain places where sculpting helps with achieving the desired outcome when we're using fillers. Every face is unique, and fillers are obviously placed strategically and sculpted to complement the patient's natural contour,” she points out. “For me, sculpting helps fine-tune the placement, and it also ensures that the filler integrates well with the surrounding tissue to enhance the facial structure. I will sculpt typically on the chin, maybe a little bit on the jawline, for a sharper angle or a softer transition, depending on what I'm trying to achieve.”

    This may sound painful, but because I was numb from the bottom lip down, all I felt was pressure. The actual injections didn’t hurt, and the pottery work didn’t either. What did hurt, though, was my chin, about an hour post-procedure—but more on that in a minute.

    Post-injection guidelines

    As someone who had never gotten any kind of facial filler before, I wasn’t sure what to expect post-injection. And when Dr. Levin said, “We don't want you to eat a ton of salty foods because it can increase the risk of swelling,” I audibly gulped. I certainly wasn’t expecting that directive, and it couldn’t have come at a more inopportune time: The next morning, I would be hopping in a rental car for a six-hour road trip during which fast food would be the only thing on the menu. Spoiler: I did end up eating McDonald’s hashbrowns despite my doctor’s advice. (I’m sorry, Dr. Levin, I couldn’t resist!)

    Diet aside, I was also told to take it easy on the workouts for the next couple of days. Again, this wasn’t ideal: I was in the midst of training for a marathon! Dr. Levin did mention that a jog here and there wouldn't hurt—“It’s not going to mess up or move the filler,” she explained, but I wasn’t about to chance losing my fancy new chin just to log a few lakeside miles.

    side by side images of woman before and after getting chin filler with black and white text on screen

    Kinonen immediately before and immediately after filler and neurotoxin injections in 2024.

    Courtesy of Dr. Melissa Kanchanapoomi Levin

    Plus, my face (well, the lower half) was really tender. Dr. Levin said it would feel like “someone punched me in the chin,” and she wasn’t wrong. It also felt like my face had just been injected with a foreign object….Hmm, weird. I tried my best not to touch the area (or let my dog accidentally touch it—she’s a jumper) and slept on my back for the next two weeks. (The joke’s on me because, apparently, my preferred side-sleeping position would have been just fine after the first 24 hours.)

    “Sleeping on your face is fine,” Dr. Levin reassured me when I went back for my two-week checkup. “But filler migration is 100% real. For a long time, the aesthetic industry treated migration like a myth or a rare complication. That's not true. We have ultrasound MRIs of the face that have conclusively proven that dermal fillers can, and they do, move away from your original injection site." Migration can occur for a number of reasons, such as overfilling, using the wrong type of filler, or being treated by an unskilled injector (which is why it's so important to see a board-certified dermatologist or plastic surgeon).

    When this happens, there is a fix. “The good thing is that migrated filler is made up of hyaluronic acid,” Dr. Levin says. "If we see filler migration, we use hyaluronidase, which is an enzyme that basically dissolves the product.” Luckily, I didn't have movement after either of my appointments, but it is still a real fear of mine, hence the sleeping on my back.

    Bruising and swelling typically go down after five to seven days, and that was definitely true for me. It took a full week for the faded bruising to clear, but during that time, no one seemed to notice my blue and purple spots and lack of concealer to cover it up. As I said, I didn’t want to touch the area, so I went sans makeup for as long as I could during the healing process.

    Overall thoughts

    Two weeks after my first appointment

    After my initial two-week checkup, when Dr. Levin inspected her work (and complimented me to no end), I couldn’t be happier with the results. The outcome is subtle but noticeably beneficial to my overall facial balance, at least as I see it. “You have incredibly beautiful bone structure in your mid-face,” says Dr. Levin. “You have a beautiful jawline. Your enhancement is actually quite mild.”

    Mild or not, the procedure has changed my life (not to sound dramatic). It changed my outlook on filler as a whole and gave me a big ol' boost of confidence. I have a chin! I have a jawline! And I can see both in photos—from every angle!—for the first time. It’s a beautiful feeling.

    Even more beautiful? The fact that I don’t need to get a re-up every few months. “Filler can last between 8 and 12 months, and sometimes longer, depending on the patient,” says Dr. Bhanusali. “So start slow and remember, you can always add more; it’s a marathon, not a sprint.” As someone who has run a marathon, I get it.

    side by side before and after photos of woman with chin filler

    Kinonen before and then two weeks after filler and neurotoxin injections in 2026.

    Courtesy of Entière DermatologyTwo years after my first appointment

    It's now been two years since my first marathon and initial filler appointment, and while I've halted my racing career, my filler journey is just getting started. The filler has been slowly dissolving over the last 24 months, so I was due for a refill.

    For my first appointment, Dr. Levin used almost two syringes of Volux, but for my second round this year, she pivoted to Voluma, a high-G-prime filler, and used only one syringe. “You still had a bit of support there, so I felt like we didn't need to use something so hardy,” she explains. “This year, I actually did even more jawline support (last time, we did it at the angle of the jaw all the way, like in front of your ear), but this time, I did the entire angle of the jawline. We actually filled the dips behind the jowl—we call it a post-jowl sulcus, so that you can straighten a wavy jawline.”

    She did this with the use of a cannula, which I'm not a big fan of. Sure, it doesn't pinch like a needle would, but it does feel…weird. Imagine a long, thin tube under your skin, pumping in filler—it's an odd sensation (more pressure, less pain) that doesn't bring me much joy. “We made a little entry site behind your jowl, so that we can thread the filler in the subcutaneous plane," she says. “It's like a smooth ribbon of filler.”

    And just like my first filler experience, Dr. Levin also built up the area around my mouth (filling in my marionette lines) with Juvéderm Vollure to give a bit more support to my chin. “It's a lot softer and is very flexible, so I like it for areas that need a lot of mobility,” she says, adding that Vollure can last up to 18 months.

    selfie of allure beauty director sarah kinonen

    Kinonen, two weeks after her filler appointment in early 2026.

    Courtesy of subject

    The results—a chin that falls directly under my mouth (as opposed to its previously receding position) and a sharper jawline with structure—speak for themselves. I have a chin and a jawline. And both are (temporarily) anatomically pronounced. Because of that last bit, I've been asking myself, Is this something I want to continue to do for the rest of my life? And dermatologically speaking, can I?

    “Yes, long story short, you can definitely continue getting dermal fillers, but is it going to be exactly the same every time? No,” says Dr. Levin. “The aging needs of when you're 60 are going to be really different when you're 35.” She says doing the same thing for every appointment can eventually look overfilled or distorted. “Sometimes you can't just keep on mimicking and giving high G-prime filler in the same way,” she adds.

    For now, though, I'm only 35, and I've got a few more decent filler appointments up my sleeve. Based on the results of my first two sessions, I will absolutely continue down the filler road. So, see you back here in two years for my next update?

  • For Marilyn Monroe’s 100th Birthday, Let’s Stop Exploiting Tragic Dead Beauties

    For Marilyn Monroe’s 100th Birthday, Let’s Stop Exploiting Tragic Dead Beauties

    Marilyn Monroe with a red background over a collage of Marilyn Monroe themed makeup and LED maskPhoto: Getty Images, CourtesySave StorySave this storySave StorySave this story

    Marilyn Monroe is probably one of the most misquoted celebrities. A quick search turns up numerous graphics with one of her famous images overlaid with something like, “Well-behaved women seldom make history”—which she absolutely did not say—in a tacky font.

    One thing Monroe did, in fact, say: “Am I a commodity? I don't look at myself that way, but I'm sure one corporation in particular has.” She said it in 1962, shortly before her death, to Life editor Richard Meryman during a conversation now encapsulated in the new book Marilyn: The Lost Photographs, The Last Interview. She didn’t say outright what corporation she was referring to, but it was likely one of the film studios; she worked most with 20th Century Fox.

    Monroe was obviously aware of how she could be exploited, but there was no way she could imagine the kind of Marilyn Monroe merchandise that would come to proliferate decades later. June 1, 2026, would have been her 100th birthday, and it has arrived along with an inevitable surge of products—many of them beauty products—supposedly infused with her mystique.

    A few months ago, I bemoaned the influx of PR pitches using Carolyn Bessette-Kennedy to push their clients’ products—headbands and lipsticks and moisturizers that brands and their publicists said evoked Bessette-Kennedy’s signature style. Of course, these are products that she never had a chance to use, let alone approve the use of her image to promote—an unlikely scenario based on the privacy she fiercely guarded up until her death. A few people in Allure’s Instagram comments didn’t see what all the fuss was about, citing Marilyn Monroe as an example of someone who also died tragically in her 30s and is, to all appearances, freely marketed to us. There is, however, a difference.

    When Marilyn Monroe died of a barbiturate overdose on August 4, 1962, her estate was left to her acting coach, Lee Strasberg, who left it to his wife, Anna. In 2011, Anna sold the intellectual property and commercial rights to the Authentic Brands Group. In other words, while the use of Bessette-Kennedy in marketing pitches is legally questionable, there’s a team overseeing and actively licensing the usage of Monroe’s image.

    But does that constitute a moral difference?

    Currently, there are two dozen brands participating in Marilyn Monroe partnerships specifically surrounding her 100th birthday via Authentic Brands Group, four of which are beauty brands. Color Street is offering nail polish strips with Marilyn Monroe motifs; Ipsy has designed Monroe-inspired bags for its June subscription box; Shark launched a Marilyn Monroe edition of its CryoGlow LED Face Mask; and Lisa Eldridge is offering a makeup collection inspired by photos of Monroe taken by Sam Shaw.

    In many ways, cosmetic products celebrating Marilyn Monroe make a lot of sense. There’s no doubt that Monroe was and continues to be one of the most influential beauties in our culture. In a 2012 Allure story, writer Rebecca Mead explored exactly why Monroe's image endures: "She wasn't Hollywood's first voluptuous, fair-haired beauty. She wasn't even Hollywood's first voluptuous, fair-haired beauty who died at a tragically young age: That would be Jean Harlow… But Monroe is the one whose beauty is so instantly recognizable that it can be indicated merely by a handful of components: blonde bouffant hair; sleepy, half-shut eyes; slightly parted lips on the verge of a welcoming smile." And then of course there are the intangibles—her dynamism, but also her vulnerability and almost childlike quality.

    Her erstwhile willingness to be a celebrity is not a posthumous permission slip to assume she’d sign off on Monroe merch.

    “Throughout time, throughout history, she's probably the most replicated look—the iconic red lips or her beauty mark or her shade of blonde is probably the most replicated,” Dana Carpenter, executive vice president, entertainment, at Authentic Brands Group told me in a recent interview. I asked Carpenter if that means any beauty brand that has the money—she wouldn’t reveal the cost of licensing—can slap Monroe’s image on a freckle pen.

    Thankfully, no. “The consumer is very smart. They can see through things that look like a money grab,” Carpenter assures me, adding that the partnership has to feel “thoughtful and organic” with “true Marilyn DNA” in the storyline the brand is bringing forth. It’s unclear how that’s determined or how a Marilyn Monroe LED face mask is part of the DNA of a woman who passed away in the early ‘60s.

    Look, I love the CryoGlow, as do many other members of the Allure team. But the idea of a Marilyn Monroe edition of the device is completely absurd to me. Would the “Ruby Glow” colorway—apparently the only thing that makes it Marilyn—really be the tipping point for someone who was on the fence about splurging on it? The Lisa Eldridge collection, on the other hand, does feel “thoughtful and organic,” as Carpenter said, with shades directly influenced by specific images of Monroe: The carnation pink Amagansett shade of Rouge Experience Lipstick looks like a color she would have worn, and Elevated Glow Balm Concentrate in the shade Butterfly Lighting is named after a classic Hollywood lighting technique.

    “Discover the inspirations and references behind the collaboration,” the Lisa Eldridge website suggests. But can you really “collaborate” with someone who has been dead for 64 years? No matter who holds the rights to Monroe’s estate, and no matter how intense their parasocial relationship with her may be, there’s truly no way to know if she would have wanted any of this.

    Bessette-Kennedy never wanted to be famous, which has made her commodification especially odious. While Marilyn Monroe told Life editor Meryman that her goal wasn’t necessarily to become famous, she did welcome it. And once it was clear that she was a star, she felt a responsibility to the people who admired her—to look and act a certain way in public. But this self-imposed sense of responsibility was likely never something she considered beyond her life. She didn’t even presume that she was guaranteed to remain famous had she lived longer. And even if she had, her erstwhile willingness to be a celebrity is not a posthumous permission slip to assume she’d sign off on Monroe merch.

    “Fame is a passing thing,” she told Meryman, unaware that her own celebrity would outlive her well into a new century and oblivious to how her face, her body, even her handwriting would be seized on by corporate design teams looking to sell handheld vacuums, engraved crystal caviar servers, and Supima cotton pique polos. “Fame is also a burden,” she continued in that interview.

    Marilyn Monroe is not alive to carry that burden, and at this point, there’s a strong chance she wouldn’t have lived to see these birthday collections even if she hadn’t died so tragically young. Monroe’s beauty, talent, charm, and troubled life story would likely still fuel a persistent demand for merchandise. And while making money off her memory may not be the most pure-of-heart business endeavor, the fans who buy this merch open their wallets in admiration. But with many of these products, you have to ask, admiration for whom? Or what?

  • Allure Readers’ Choice Awards 2026: Best Skin Care for Mature Skin

    Allure Readers’ Choice Awards 2026: Best Skin Care for Mature Skin

    designed image of dermatologists and skin care products with 2026 allure readers' choice award sealDesign: Mark Baker-Sanchez; Photos: Courtesy of subjects and brandsSave StorySave this storySave StorySave this story

    Did you know there are only about 12,000 practicing dermatologists in the US? So, statistically speaking, with over 300,000 people voting in the Allure Readers’ Choice Awards, a few of you might be dermatologists. But it’s definitely safe to say that most of you aren’t.

    Now, that’s not to say you don’t have well-informed opinions on how to take care of mature skin—you’re an Allure reader, after all, and if you have mature skin, there’s undeniably some wisdom under that epidermis. But sometimes you just want confirmation from the pros that what you’re using is actually a smart choice.

    So we chatted with a few dermatologists about which of this year’s Readers’ Choice Award-winning skin-care products get their most enthusiastic thumbs up for cleansing, treating, and protecting mature skin. Does your favorite get the expert OK? Find out below.

    Click through to see if your favorite skin, hair, makeup, and body products were voted most-loved in the 2026 Readers' Choice Awards. Then, read their reviews.

    See All the Expert Recommendations

    • La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60
    • Glow Recipe Watermelon Glow Pink Dream Body Cream
    • CeraVe Hydrating Facial Cleanser
    • Dove Deep Moisture Body Wash
    • Laneige Lip Sleeping Mask
    • Drunk Elephant Lala Retro Whipped Cream
    • Tree Hut Shea Sugar Scrub
    • La Roche-Posay Toleriane Double Repair Face Moisturizer
    • Supergoop Play Mineral Lotion SPF 30
    • The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)
    • Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

    La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60Bottle of La Roche-Posay Anthelios Melt-In Milk Sunscreen on white backgroundSave to wishlistSave to wishlist

    Sunscreen

    La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60

    $38

    Amazon

    $39

    Ulta Beauty

    $38

    Walmart

    Daily sunscreen use is essential to help prevent further collagen breakdown and discoloration, says Jenna Queller, MD, a board-certified dermatologist in Boca Raton, Florida. “I personally use this sunscreen and often recommend it to patients because it offers high broad-spectrum protection in a formula that feels comfortable and hydrating on the skin,” she says of La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60. And Dr. Queller is especially impressed with how this face- and body-friendly chemical-filter formula feels. “One of the biggest challenges with sunscreen is consistency, and elegant formulas like this make daily use much easier.”

    Glow Recipe Watermelon Glow Pink Dream Body CreamBottle of Glow Recipe Body Cream on white backgroundSave to wishlistSave to wishlist

    Clean Body Lotion

    Glow Recipe Watermelon Glow Pink Dream Body Cream

    $26

    Amazon

    $26

    Sephora

    Anetta Reszko, MD, a board-certified dermatologist based in New York City, tells her patients to apply Glow Recipe Watermelon Glow Pink Dream Body Cream straight out of the shower, especially on dryness-prone elbows, knees, and shins. “Mature skin tends to lose lipid barrier function over time. This cream combines polyhydroxy acid (PHA) exfoliation with deep hydration, a rare combination that gently resurfaces without stripping,” she says, adding that that’s why she keeps coming back to it herself. “The niacinamide also helps with the uneven tone that becomes more common with age.”

    CeraVe Hydrating Facial CleanserA pump bottle of CeraVe Hydrating Facial Cleanser on a white backgroundSave to wishlistSave to wishlist

    Facial Cleanser

    CeraVe Hydrating Facial Cleanser

    $16 $12 (25% off)

    Amazon

    $16

    Ulta Beauty

    $14

    Walmart

    CeraVe Hydrating Facial Cleanser remains one of the best accessible cleansers for mature skin because it cleanses without disrupting the barrier,” says Sonia Badreshia-Bansal, MD, a Danville, California-based board-certified dermatologist, who says mature skin generally tolerates creamy, hydrating cleansers much better than foaming or aggressive exfoliating washes.

    Dara Spearman, MD, a board-certified dermatologist in Fort Wayne, Indiana, couldn’t agree more and, in fact, uses this cleanser herself. “It is a great product for mature skin because it is very gentle and helps maintain the skin’s moisture barrier instead of stripping it, as skin naturally becomes drier and more sensitive with age,” she says. Dr. Queller often recommends it to patients, too: “A gentle cleanser with ceramides and hyaluronic acid helps maintain hydration while supporting the skin barrier,” she says.

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    Body Wash

    Dove Deep Moisture Body Wash

    $11

    Amazon

    $8

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    If you’ve ever thought that Dove Deep Moisture Body Wash is highly underrated, just know that dermatologists agree. “Many body washes strip lipids and worsen dryness, especially in older patients,” Dr. Badreshia-Bansal says of the six-time Readers’ Choice Award winner. “This formula helps maintain hydration and leaves the skin more comfortable after showering, which is important because mature skin loses moisture more rapidly.”

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    Lip Balm

    Laneige Lip Sleeping Mask

    $24

    Amazon

    $24

    Sephora

    “As lips age, they become drier and thinner, so rich, hydrating lip products, like this lip mask, are great for mature lips,” says Sejal Shah, a board-certified dermatologist in New York City who uses the Laneige Lip Sleeping Mask personally, as does Dr. Queller, who recommends applying a generous layer before bed. Dr. Reszko is also a fan of this balm, which comes in over a dozen fun flavors (Berry, Strawberry Shortcake, and Peach Iced Tea, to name a few). “This mask uses hyaluronic acid and antioxidants (vitamin C and pomegranate juice) overnight when skin is in repair mode, and consistent use over several weeks makes a genuinely noticeable difference,” she says.

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    Clean Facial Moisturizer

    Drunk Elephant Lala Retro Whipped Cream

    $66

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    $66

    Ulta Beauty

    $66

    Sephora

    Sure, Drunk Elephant became the most coveted skin care among tweens, but lest we forget, many of its products are formulated to deliver some serious benefits for more mature skin. A little goes a long way with Drunk Elephant Lala Retro Whipped Cream, according to Dr. Spearman, who recommends applying a small amount after any serums you may use. “It's a great product for mature skin because it delivers deep, barrier-supporting hydration, which helps address common age-related concerns like dryness, loss of elasticity, and a weakened skin barrier,” she says, giving a shout-out to its three types of ceramides.

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    Body Scrub

    Tree Hut Shea Sugar Scrub

    $12 $9 (25% off)

    Amazon

    $10

    Ulta Beauty

    $9

    Walmart

    “Body skin is so often left out of the [mature skin] conversation, but it thins and dries just like facial skin does,” says Dr. Reszko, who recommends using the incredibly moisturizing Tree Hut Shea Sugar Scrub once or twice a week. “The shea butter here is genuinely emollient, and the physical exfoliation helps with the rough, crepe-like texture many people start noticing on their arms and legs with age.”

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    Moisturizer

    La Roche-Posay Toleriane Double Repair Face Moisturizer

    $25

    Amazon

    $26

    Ulta Beauty

    $25

    Dermstore

    La Roche-Posay Toleriane Double Repair Face Moisturizer seems to be as popular among dermatologists as it is among Allure readers. Dr. Badreshia-Bansal says she recommends it frequently because it combines ceramides, niacinamide, and glycerin in a way that strengthens the skin barrier without feeling heavy. “I especially like it layered over retinoids at night to minimize irritation,” she says, while Dr. Shah says she personally uses it because the lightweight texture absorbs quickly, resulting in softness without greasy residue. Dr. Queller also uses and recommends it because mature skin is often drier and more sensitive, she says, and its ingredients address those concerns without feeling heavy.

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    Clean Sunscreen

    Supergoop Play Mineral Lotion SPF 30

    $28

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    $28

    Nordstrom

    $28

    Ulta Beauty

    “Sun exposure is the single biggest driver of visible aging, and by midlife, most of us are dealing with decades of accumulated UV damage,” says Dr. Reszko. “I love this mineral lotion because it provides broad-spectrum protection without the concerns sometimes associated with chemical filters, and its texture layers well under makeup.” She recommends applying a quarter-sized amount of Supergoop Play Mineral Lotion SPF 30 to your face and neck—never forget the neck!—every morning as the last step in your routine, and then reapply it every two hours if you're outside for extended periods.

    The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)Clear bottle of The Ordinary Hyaluronic Acid Serum 2% B5 Hydrating Serum on a white backgroundSave to wishlistSave to wishlist

    Serum

    The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)

    $10

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    $10

    Nordstrom

    $10

    Ulta Beauty

    Dr. Queller appreciates how accessible and straightforward The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) is, not to mention how well it layers with other skin-care products. “Hyaluronic acid is a great addition to a mature skin-care routine because it helps attract and retain moisture, giving skin a plumper, more hydrated appearance,” she says.

    Dr. Reszko echoes that recommendation: “Our natural hyaluronic acid levels decline noticeably with age, so replenishing it topically makes a real visible difference in plumpness and hydration,” she says. But that’s not all. “The vitamin B5 supports barrier repair, which matters a lot for skin that has thinned or become more reactive over time." Both dermatologists say that the key is applying it to slightly damp skin before your moisturizer to give the hyaluronic acid something to bind to, followed by a richer cream on top to lock everything in.

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    Exfoliant

    Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

    $37 $26 (30% off)

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    $37

    Sephora

    $37

    Dermstore

    The BHA in Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant—salicylic acid—benefits more than just acne-prone younger skin. “Salicylic acid at this concentration penetrates the pore lining and accelerates cell turnover, which slows significantly as we age,” says Dr. Reszko. “It addresses dullness, enlarged pores, and texture without the irritation that more aggressive exfoliants can cause.” She suggests starting two to three times per week in the evening, after cleansing and before moisturizer, and always following with sunscreen in the morning.

    See all of the makeup, hair, skin, and body products readers voted as their 2026 favorites beauty products here.