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  • 10 Best Face Moisturizers for Every Skin Type and Concern

    10 Best Face Moisturizers for Every Skin Type and Concern

    products on peach backgroundCollage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave StorySave this storySave StorySave this story

    Chances are, you already know to moisturize—but the real question is whether or not you have one of the best face moisturizers for your skin type and concerns. Oily skin loves a lightweight cream that won't clog pores and emphasize shine, while sensitive skin jives best with a fragrance-free cream formulated with proven soothing ingredients; combination skin, meanwhile, needs the right balance of moisture and oil control. No matter the season, moisturizers plump, soften, and comfort skin in ways that lighter-textured products like toners and essences can't deliver.

    Without proper hydration, your natural moisture barrier can gradually break down, leaving your skin feeling dry, tight, and prone to irritation. And, practically speaking, if you're already spending a pretty penny on your face serums (hey, retinal and growth factors), you'd be doing your skin a big disservice by not choosing the optimal moisturizer to seal in all of those hardworking ingredients.

    Our Top Tried-and-True Moisturizers

    • Best Overall: La Roche-Posay Toleriane Double Repair Face Moisturizer, $25
    • Best for Dry Skin Aestura Atobarrier 365 Cream, $32
    • Best for Sensitive Skin: Illiyoon Ceramide Ato Concentrate Cream, $29
    • Best for Normal to Combo Skin: Dieux Instant Angel Lipid-Rich Firming Moisturizer, $39
    • Best for Acne-Prone Skin: Dr. Althea 345 Relief Cream, $27
    • Best with SPF: Isdin Fusion Water Magic SPF 40, $38

    Our Top Newly-Tested Moisturizers

    • Best Plumping: Glow Recipe Watermelon Milk Peptide Cushion Cream, $40
    • Best for Dull Skin: Tatcha Longevity Cream, $84

    Over many years, we’ve tested hundreds of formulas and chatted with board-certified dermatologists for their recs—culminating in the ultimate list of tried-and-true formulas, as well as newer hits. Onwards to happy, hydrated skin!

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Why do you need a face moisturizer?
    • What step is moisturizing in a skin-care routine?
    • Meet the experts
    • How our staff tests and reviews products
    • Meet our staff and testers

    Our Top Tried-and-True Moisturizers

    Best Overall: La Roche-Posay Toleriane Double Repair Face Moisturizer

    La Roche-Posay Toleriane Double Repair Face Moisturizer in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    La Roche-Posay

    Toleriane Double Repair Face Moisturizer

    $25

    Amazon

    $26

    Ulta Beauty

    Allure senior commerce director Shanna Shipin applying the La Roche-Posay Toleriane Double Repair Face Moisturizer

    Shanna Shipin

    Why we love it: Honest question: When has La Roche-Posay ever steered us wrong? The French pharmacy brand's products are well-known for being sensitive-skin-friendly, so it's no surprise that our editors spanning all skin types—from normal to sensitive to combination—adore its products. The Toleriane Double Repair Face Moisturizer is as no-fuss and reliable as it gets: Fragrance-free and infused with La Roche-Posay's signature, soothing prebiotic thermal water, as well as ceramides and niacinamide, this cushiony formula is like a big hug for a stressed barrier. Derms are right there with us: “It has a lightweight cream-lotion feel that layers well under sunscreen and makeup without burning or heaviness for most sensitive types,” Shamsa Kanwal, MD, a board-certified dermatologist based in Portland, previously told Allure.

    Tester feedback from senior commerce director Shanna Shipin

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    “It's up there with Aquaphor as a product that I can trust to perform no matter how dry or damaged my skin barrier is. It doesn't go big on fancy fine-line-reducing ingredients or anything, and instead focuses on hydration. It leaves my skin wrapped in a cocoon of moisture—but not the overbearing and itchy kind! It plays nicely with my angry eczema flare-ups, and has no fragrance, so I can use it on my kids, too.” —Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: ceramides, glycerin, niacinamide, thermal water
    • Texture: cream
    • Best for: dry, sensitive skin (including eczema)
    • Fragrance-free: yes

    Best for Dry Skin: Aestura Atobarrier 365 Cream

    Aestura Atobarrier365 Cream in white and blue branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Aestura

    Atobarrier 365 Cream

    $32

    Amazon

    $32

    Sephora

    Why we love it: The twin to Aestura's Best of Beauty Award-winning lotion, the Atobarrier 365 Cream is a lightweight cream you can apply to your face (or body) to instantly soften and smooth rough patches, while also minimizing redness and boosting moisture levels. Formulated particularly for dry, sensitive skin, Aestura’s dreamy cream is infused with micro triple-lipid capsules (composed of ceramides, cholesterol, and fatty acids) that burst upon contact with skin, supplying a surge of skin-smoothing moisture. Its fast-absorbing, cake-frosting-like texture means you can slather this lotion all over your body and immediately put on clothes without fabric sticking to your skin.

    This top-notch Korean moisturizer might not have the sexiest packaging, but at the end of the day, it's a dependable formula that does exactly what it sets out to do. “It has this frosting-like texture that just melts on your skin,” says David Kim, MD, a board-certified dermatologist based in New York City, who also likes to use it as a hand cream.

    Allure content director Sophia Panych applying the Aestura Atobarrier 365 Cream

    Sophia Panych

    Allure features director Dianna Singh applying the Aestura Atobarrier 365 Cream

    Dianna Singh

    Tester feedback from content director Sophie Panych

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    “I like my face creams boring. Flashy packaging? Don't want it. Buzzy ingredients. Don't need 'em. That's why when I saw this cream on the giveaway table at work–with its basic blue-and-white tube, simple descriptor (Moisturizing Cream), and star ingredient (ceramides), I was sold before I even had the chance to slather it on. Luckily, the formula lived up to its basic-ness (and again, that's a very good thing). The silky cream has no scent, no bells and whistles, and leaves my temperamental, combination, 39-year-old skin feeling soothed and very, very hydrated. Since nabbing it off the free table, I've gone through two tubes, and I just found a travel-size tube that will be coming with me on my summer holidays. Oh, and did I mention it wears well under makeup? Well, it does, and makes you look glowier and plumper, too.

    Maybe it's not quite thick enough for very dry, cold environments, and if you prefer drugstore pricing, this is slightly higher than that, but I honestly think it's just a really well-formulated, easy-to-use, reasonably-priced face cream. I could do with a larger tube, though.” —Sophie Panych, content director

    Tester feedback from features director Dianna Singh

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    “I love Aestura AtoBarrier 365 Cream as much for what it does for my skin as what it doesn't: The rich formula is deeply hydrating without causing irritation or congestion. When I apply it before bed, my skin feels noticeably softer and smoother come morning.” —Dianna Singh, features director

    More to know

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    • Key ingredients: ceramides, cholesterol, fatty acids, allantoin
    • Texture: cream
    • Best for: all skin types
    • Fragrance-free: yes

    Best for Sensitive Skin: Illiyoon Ceramide Ato Concentrate Cream

    Illiyoon Ceramide Ato Concentrate Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Illiyoon

    Ceramide Ato Concentrate Cream

    $25 $20 (20% off)

    Amazon

    Allure former commerce writer Lily Wohlner applying Illiyoon’s Ceramide Ato Concentrate Cream

    Lily Wohlner

    Why we love it: Illiyoon’s beloved K-beauty cream has tons of fans (including us!), but it’s extra great for those with sensitive skin. The fragrance-free formula is loaded with barrier-boosting ceramides and hydrating glycerin, and it’s gentle enough for both adults and kids (which says a lot). It quickly soothes red, flaky skin, replacing irritation with a calm, smooth, deeply hydrated feel. With continued use, flare-ups become less frequent, and those with acne-prone skin can use it confidently, as this formula won’t trigger breakouts. Apply it morning and night to keep skin comfortable throughout the day and quietly repair it while you sleep.

    Tester feedback from former commerce writer Lily Wohlner

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    “This Illiyoon cream has completely transformed my acne-prone, combination skin over the past two years, and I have its high concentration of plant-based ceramides to thank. It has strengthened my skin barrier, giving me that healthy, hydrated glow and a bouncy, soothed feel, all without irritation or breakouts (which is rare for me!). As a beauty writer who tests endless products, the fact that this moisturizer has remained a constant in my routine for two full years says it all.” —Lily Wohlner, former commerce writer

    More to know

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    • Key ingredients: ceramides, glycerin
    • Texture: cream
    • Best for: all skin types, but especially those with sensitive, reactive skin
    • Fragrance-free: yes

    Best for Normal to Combo Skin: Dieux Instant Angel Lipid-Rich Firming Moisturizer

    Dieux Instant Angel Moisturizer on a grey backgroundSave to wishlistSave to wishlist

    Dieux

    Instant Angel Moisturizer

    $45

    Sephora

    $45

    Dieux

    Allure managing editor Alessandra Foresto applying the Dieux Instant Angel Moisturizer Lipid-Rich Firming Moisturizer

    Alessandra Foresto

    Why we love it: When in doubt, just dieux it. Ever since Instant Angel launched in 2022, our editors have routinely called out this moisturizer as one of the best—especially for dry, sensitive skin. It's rich and velvety and leaves behind a healthy glow without any residue that thicker creams might. (Note: While it is non-comedogenic, Dieux offers a gel moisturizer called Air Angel that's better suited for acne-prone skin.) Unsurprisingly, the key ingredients are a dream come true for a damaged, compromised barrier. Some highlights include a 3% Moisture Complex packed with glycerin, sodium PCA, urea, and sodium hyaluronate for immediate and long-lasting benefits, as well as a plant-derived lipid complex that mimics our skin's natural lipid layer to seriously replenish dried-out skin. Our standards are always high for skin care, but this cosmetic chemist-cofounded brand always meets them.

    Tester feedback from managing editor Alessandra Foresto

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    “As an eczema-prone girlie with a tendency to get the occasional breakout, I take keeping my skin moisturized very seriously. My criteria includes gentle but effective ingredients, little to no fragrance, and wearing well under makeup (meaning no flakiness or pilling). This one hits all my needs! The hype about this moisturizer is 100% warranted. My skin looks so glowy right after application, and that glow shines through my makeup as well—I often get compliments on mornings I use it, so you know it's the lotion making a difference. The brand warns that this might not be the best product for acne-prone skin, but it works for my combination skin.” —Alessandra Foresto, managing editor

    More to know

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    • Key ingredients: lipids and ceramides, 0.5% dipalmityl hydroxylproline peptide, 3% Advanced Moisture Complex (glycerin, urea, and hyaluronic acid)
    • Texture: cream
    • Best for: normal, dry, or combo skin
    • Fragrance-free: yes

    Best for Oily Skin: Beauty of Joseon Red Bean Water Gel

    Beauty of Joseon Red Bean Water Gel in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Beauty of Joseon

    Red Bean Water Gel

    $18

    Amazon

    $18

    Sephora

    Allure commerce editor Sarah Han applying the Beauty of Joseon Red Bean Water Gel

    Sarah Han

    Why we love it: Beans aren't just part of a well-balanced diet; they have plenty of skin-care benefits, the most unique being that they are gentle exfoliants that sweep away dead skin and help absorb excess oil. Beauty of Joseon's Red Bean Water Gel is formulated with 44% Haenam red bean extract to provide said gentle resurfacing benefits. The finish is truly featherweight and undetectable, which is why it's a dream for combination and oily skin—or anyone who's looking for a lighter moisturizer for the humid days ahead. What is detectable, however, is the plumping finish courtesy of a hardworking peptide blend. Allantoin and panthenol also step in to help soothe and reduce redness. Not to mention, this pretty pink tube makes application easy and mess-free, which is always a bonus in our book.

    Tester feedback from commerce editor Sarah Han

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    “I rotate moisturizers frequently as part of the whole beauty-editor job—they all more or less do the same job, okay?—but I've burned through two tubes of Red Bean Water Gels, and never want to be without one. Gel moisturizers are perfect for my combination skin because they hydrate without feeling heavy or emphasizing my oily, pore-ridden T-zone. Red Bean Water Gel, in particular, is chock-full of red bean extract to deliver moisture while also absorbing sebum (thanks to saponins)—a magical combo, if you ask me. It's cooling, refreshing, and layers wonderfully underneath my sunscreen and makeup sans pilling. I always want to look like a little dewy dumpling/cherub, and this does the trick!” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: Haenam red bean (Phaseolus angularis seed extract), glycerin, betaine, beta-glucan, panthenol, allantoin, triple peptide complex
    • Texture: gel
    • Best for: people with combination, oily, or acne-prone skin
    • Fragrance-free: yes

    Best for Acne-Prone Skin: Dr. Althea 345 Relief Cream

    Dr. Althea 345 Relief Cream in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Althea

    345 Relief Cream

    $27 $24 (11% off)

    Amazon

    $27

    Ulta Beauty

    Allure former senior commerce editor Sarah Felbin applying the Dr. Althea 345 Relief Cream

    Sarah Felbin

    Why we love it: Dr. Althea 345 Relief Cream is a tried-and-true staple for those with oily and blemish-prone skin who want—nay, need—a balanced moisturizer. In fact, that's what the “345” stands for: three ingredients to treat blemishes and support a more even skin tone (tannic acid, niacinamide, resveratrol), four to lock in moisture and strengthen a stressed barrier (ceramides, beta-glucan, hyaluronic acid, and rice bran PDRN), and five to soothe irritation (includes cica, madecassoside, and tea tree leaf water). It's lightweight enough for daytime wear but has enough cushiness to round out your nighttime skin-care routine. As is common for Korean skin-care brands, this cream has gone through a few reformulations—first to remove artificial fragrances and colors, and the second time to make the formula fungal-acne safe by cutting out ingredients that can trigger yeast-related breakouts. (While fungal acne typically appears on the body, it can also pop up on the forehead, hairline, cheeks, and chin.)

    P.S. Dr. Althea's 345 Relief Cream is so popular that it's spawned a 345 Relief Serum, 345 Relief Cream Mist, and 345 Relief Cream Mask.

    Tester feedback from former senior commerce editor Sarah Felbin

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    “The way this cream sinks in immediately should be studied. It's so lightweight and soothing, and it melts in seconds, leaving my skin hydrated and glowy. I love that it's not too thick or sticky, like some heavier moisturizers can be. In the winter, when I get dry patches around my mouth and nose, it does an excellent job of balancing my combination skin without turning greasy.” —Sarah Felbin, senior commerce editor

    More to know

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    • Key ingredients: tea tree leaf water, niacinamide, glycerin, panthenol, hyaluronic acid, ceramides, Centella asiatica, madecassoside, Coptis japonica root
    • Fragrance-free: yes

    Best for Extra-Dry Skin: Rhode Barrier Butter

    Rhode Barrier Butter gray tube on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Rhode

    Barrier Butter

    $36

    Sephora

    $36

    Rhode

    Allure social media manager Bianca Richards applying the Rhode Barrier Butter

    Bianca Richards

    Why we love it: If you’re dealing with super dry skin, a psoriasis flare-up, or even rough spots on your elbows and knees, Rhode’s Barrier Butter (a 2025 Best of Beauty Award winner) delivers serious hydration, thanks to five molecular weights of hyaluronic acid that penetrate multiple layers of the skin, leaving it smooth, plump, and bouncy. To lock in that moisture, it’s also loaded with barrier-repairing ceramides and rich murumuru butter, so skin stays soft and protected all day without that dreaded greasy cast.

    Tester feedback from social media manager Bianca Richards

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    "Despite what others might say, Rhode actually cracked the code for putting out the best moisturizer on the market. The Barrier Butter is ultra-rich in texture and instantly soaks into the skin so well—perfect for those who experience dryness and are looking to improve the skin barrier for long-term skin health. I've repurchased this product twice because it's just that good, and I can honestly say it's done wonders for helping to strengthen my barrier for a more natural, supple glow over time." —Bianca Richards, social media manager

    More to know

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    • Key ingredients: hyaluronic acid, murumuru butter, ceramides, polyglutamic acid
    • Texture: balm
    • Best for: anyone who wants an intensely moisturizing, balmy moisturizer
    • Fragrance-free: yes

    Best for Rosacea: Dr. Jart+ Cicapair Intensive Soothing Repair Cream

    Dr. Jart+ Cicapair Sensitive Skin Moisturizer for Redness green and white tube on light gray backgroundSave to wishlistSave to wishlist

    Dr. Jart+

    Cicapair Intensive Soothing Repair Cream

    $52

    Amazon

    $52

    Sephora

    Allure contributing commerce writer Christa Joanna Lee applying the Dr. Jart+ Cicapair Intensive Soothing Repair Cream

    Christa Joanna Lee

    Why we love it: Dr. Jart+ makes some of our favorite cica-infused skin-care products, like the Intensive Soothing Repair Cream, to curb sensitivity and redness. Used in Asian medicine for centuries, "cica (short for Centella asiatica) is believed to soothe and repair irritated skin," Ellen Marmur, MD, a New York City-based board-certified dermatologist, told Allure. The Cicapair Intensive Soothing Repair Cream pairs a cica complex with allantoin to calm irritation, while niacinamide provides a gentle boost of radiance. It layers beautifully beneath sunscreen and makeup but also holds its own as a nighttime moisturizer.

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “Dr. Jart+’s Cicapair Intensive Soothing Repair Cream has become my go-to for calming down the redness around my nose and under my eyes (hi, allergies). It’s silky, semi-matte without being at all drying, and wears nicely under makeup. Just a heads-up: It comes out of the tube fast, but any extra is great for soothing dry patches on your body, too.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: Centella asiatica, allantoin, niacinamide, shea butter
    • Texture: midweight soothing cream
    • Best for: sensitive, redness-, or rosacea-prone skin
    • Fragrance-free: yes

    Best Firming: Innbeauty Extreme Cream Firming & Lifting Moisturizer

    InnBeauty Project Extreme Cream pink bottle on light grey backgroundSave to wishlistSave to wishlist

    InnBeauty

    Extreme Cream

    $48

    Sephora

    $48

    Innbeauty

    Allure beauty director Sarah Kinonen applying the Innbeauty Extreme Cream Firming & Lifting Moisturizer

    Sarah Kinonen

    Why we love it: Innbeauty had our interest piqued with “reverse emulsion technology.” Let us explain: The Extreme Cream Firming & Lifting Moisturizer is formulated with teensy water droplets suspended in oil droplets that burst upon contact, flooding skin with a glass-like glow. Despite its luxe cream texture, it layers beautifully and seamlessly underneath sunscreen and makeup, as our testers confirm. Ceramides (three types, to be exact), peptides, and plant-derived retinol are the stars here, working in tandem to lock in moisture, support your barrier, boost your skin's elasticity, and help firm the appearance of fine lines. Pair with Innbeauty's Extreme Cream Eye for a one-two lifting skin-care punch.

    Tester feedback from beauty director Sarah Kinonen

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    “Due to the nature of my job as a beauty editor, I rarely go back to skin-care products I’ve hit pan on. There is an exception to the rule, though. And that exception is InnBeauty’s Extreme Cream. I loveeee this moisturizer, and have gone through approximately 24,873 bottles, give or take. Although it’s slightly rich in texture, it blends into skin easily, layers well over and under other skin-care products (and makeup!), and makes my skin feel so soft and dewy.

    Despite my not being the color pink's biggest fan (I've seen enough in my millennial days), I really do like the bottle and its overall packaging. It's smart but fun, which is how I think skin care should be. I love that it has a pump, too—it makes the application process less messy! Oh, and when I'm traveling, I like that I can pop out the inner tube and toss it into my toiletry bag without it taking over too much space. See? Smart!

    I have combination skin with a touch of sensitivity, and I find this moisturizer works just fine—if not great!—on my 35-year-old skin. I would recommend it to fellow 30-somethings and above because of the peptide-filled formula.” —Sarah Kinonen, beauty director

    More to know

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    • Key ingredients: squalane, plant-derived retinol, 3% lifting peptides, ceramides
    • Texture: cream
    • Best for: dry, combination, mature skin
    • Fragrance-free: yes

    Best with SPF: Isdin Fusion Water Magic SPF 40

    Isdin Fusion Water Magic SPF 40 in branded blue bottle with clear cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Isdin

    Fusion Water Magic SPF 40

    $38

    Amazon

    $38

    Dermstore

    $38

    Sephora

    Allure editor in chief Jessica Cruel applying the Isdin Fusion Water Magic SPF 40

    Jessica Cruel

    Why we love it: If you like your moisturizers that feel like serums, look no further than Isdin's Best of Beauty-winning Fusion Water Magic SPF 40. Not only is there built-in UV protection that doesn't read chalky across any skin tone, but it's also so lightweight that it functions wonderfully as a makeup primer. (Pilling, who?) The finish isn't overly glowy—instead, think natural and breathable. The ingredients hard at work are antioxidant-rich Mediterranean algae to defend against oxidative stress (which leads to signs of aging popping up faster), hyaluronic acid to deeply hydrate, and vitamin E to maintain peak barrier health.

    Tester feedback from editor in chief Jessica Cruel

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    “Too greasy, too shiny, too oily, too chalky—these are all complaints that I hear from my family when I ask them if they are using sunscreen every day. That's when I recommend this Isdin Water Magic formula. It's a chemical sunscreen that goes on like a moisturizer. The finish is not matte, but it won't leave you looking greasy. It absorbs quickly and blends seamlessly into my brown skin with no purple tint. It's the perfect fit for those who hate the idea of sunscreen because of the way it feels. This lightweight option will leave them with no complaints.” —Jessica Cruel, editor in chief

    More to know

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    • Key ingredients: 9% octocrylene, 7.3% homosalate, 4.5% octisalate, 2.7% avobenzone, Mediterranean algae, hyaluronic acid, vitamin E
    • Texture: lightweight, water-based fluid
    • Best for: all skin types
    • Fragrance-free: yes

    Best for Summer: Then I Met You Bong2 Bounce Cream

    Then I Met You Bong2 Bounce Cream in branded blue jar with cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Then I Met You

    Bong2 Bounce Cream

    $46

    Amazon

    $46

    Soko Glam

    Allure former senior news editor Nicola Dall’Asen applying Then I Met You’s Bong2 Bounce Cream

    Nicola Dall'Asen

    Why it’s worth it: Another K-beauty staple beloved by Allure editors, Then I Met You’s 2025 Best of Beauty Award-winning Bong2 Bounce Cream is the glowy skin-topper of our dreams. It’s ultra-lightweight and breathable, yet it locks in long-term moisture with ceramides, sea buckthorn, and squalane, then brightens with vitamin C–rich hallabong (a citrus fruit grown on Jeju Island, South Korea)—leaving skin with a bouncy, lit-from-within look. In case you’re wondering, the bright marigold hue is al naturale, a.k.a. the high lycopene and carotenoid content found in sea buckthorn. TL;DR This gel-cream is pretty much a nutritious, energizing smoothie for your face.

    Tester feedback from former senior news editor Nicola Dall'Asen

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    “I like to call the process of moisturizing with this product putting on my ‘glow goo’ because this golden jelly gives me dewier skin than just about any other I've used in my lifetime. Plus, it’s astonishingly lightweight, so it never pills and rubs off.” —Nicola Dall’Asen, former senior news editor

    More to know

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    • Key ingredients: vitamin C, ceramides, hallabong fruit
    • Texture: gel
    • Best for: all skin types
    • Fragrance-free: no

    Our Top Newly-Tested Moisturizers

    Best for Dull Skin: Tatcha The Longevity Cream

    Tatcha Longevity Cream in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Tatcha

    Longevity Cream

    $84

    Amazon

    $84

    Sephora

    $84

    Ulta Beauty

    Shipin applying the Tatcha Longevity Cream

    Shanna Shipin

    Why we love it: If it's one thing we love about Tatcha (though there are many reasons), it's product texture—and The Longevity Memory Cream is the latest formula to prove our point. This pudding-like cream has a satisfying memory-foam-like bounce that transforms into a plush, velvety texture once it makes contact with your skin. The finish is ever so tacky (but not too much that it's uncomfortable), which is ideal for makeup prep, and you're left looking much dewier and more radiant—sort of like a wake-up call for your complexion.

    A bit of background: The Longevity Memory Cream is inspired by nuchi-gusui (meaning “life's medicine”), the traditional Okinawan diet rich in ancestral herbs and plants that have been used for many centuries. The core Okinawa Cellescence Complex is made up of tone-evening Shikuwasa lime, barrier-strengthening noni juice, and gently resurfacing shell ginger to both instantly and gradually brighten, promote elasticity, and deeply hydrate skin. What's not to love?

    Tester feedback from Shipin

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    “My Goldilocks moisturizer! I was cycling through so many products that just didn't do it for my skin, but as soon as I started using the Longevity Cream, it was an instant mainstay. I finished my little sample tub and am now halfway through my big pot because I'm addicted to using this morning (sometimes midday) and night. It has a lightweight, gel-cream consistency, and feels a lot like a ‘bounce’ cream to me—literally! There's a wiggly, jiggly bounce-back when you tap on the surface of the moisturizer, and you really are best served by using the spoon to scoop a dollop out. I like to apply it directly to my face because it's simply fun, but I also warm it up between my fingers before applying. It looks and feels like the product texture: my skin feels more elasticated and bouncy, and it leaves a very slight grippy finish to the skin that is perfect for applying makeup over. (I skip primer most days now.)

    Once it absorbs, your skin looks so supple. My husband literally used the word ‘glistening’—more of this, please! I love that it hydrates my ultra-dry skin and does not irritate my eczema whatsoever, even though it has a subtle fresh citrus fragrance. I'm in my mid-thirties, so I am looking for products that can combat discoloration and wrinkles, and while I haven't seen any fading or evening of skin tone, I have noticed my skin is looking more plump and generally happier.” —Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: Okinawa cellescence complex (shikuwasa lime, noni juice, and shell ginger extract), nonapeptide-1, bio-fermented hyaluronic acid
    • Texture: midweight, bouncy gel-cream
    • Best for: people with dry and/or mature skin
    • Fragrance-free: no

    Best Plumping: Glow Recipe Watermelon Milk Peptide Cushion Cream

    Glow Recipe Watermelon Milk Peptide Cushion Cream in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Glow Recipe

    Watermelon Milk Peptide Cushion Cream

    $40

    Sephora

    Allure social director Kassidy Silva applying the Glow Recipe Watermelon Milk Peptide Cushion Cream

    Kassidy Silva

    Why we love it: If you're a day-one Glow Recipe, you know that the K-beauty-inspired brand's first-ever product was the Watermelon Glow Sleeping Mask, a deliciously gooey overnight AHA treatment to buff away dead skin and reveal baby-soft skin by morning. Since then, the Watermelon Glow line has birthed many more fan-favorites—hey, Watermelon Glow AHA Pink Dream Body Cream, a three-time Readers' Choice Award winner.

    But what if you're sensitive to acids? Meet the Glow Recipe Watermelon Milk Peptide Cushion Cream, which relies on 10 peptides to help firm skin and smooth fine lines, watermelon milk (a.k.a. a blend of watermelon extract and squalane that's responsible for the formula's silky texture). Toss in glycerin, panthenol, and ceramides, and you've got yourself the perfect recipe (see what we did there?) for intense hydration and barrier care—without any potential sting. The texture is balanced, too—lightweight and breathable, but feels like a tall glass of water for your skin.

    Tester feedback from social director Kassidy Silva

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    “With chronic skin conditions, it's rare that I'll switch up my go-to skin-care products, especially moisturizers. But the Glow Recipe Watermelon Milk Cushion Cream is 50 milliliters of bouncy perfection. It’s similar to the most popular moisturizers coming out of Korea right now too, with my ideal balance of hydration, weight, and lasting power.”

    I use four nickel-size dots on my forehead, cheeks, and chin, morning and night. It has a quick dry-down time, so in less than five minutes, I'm on to the rest of my routine. I'm not a big fan of thick creams, especially at night, and find this one to be light and wearable but still provides the deep hydration that my dry skin needs.” —Kassidy Silva, social director

    More to know

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    • Key ingredients: Watermelon Milk (watermelon extract and squalane), 10 peptides, glycerin, ceramides, panthenol
    • Texture: gel
    • Best for: dry, sensitive skin
    • Fragrance-free: no

    Frequently Asked Questions

    Why do you need a face moisturizer?

    "Moisturizers are an essential part of every skin-care routine," says Shereene Idriss, MD, a board-certified dermatologist in New York City. "Just as our bodies require us to hydrate with water, so does our skin." While our skin appears dewier almost instantly, the real benefits show up in the long term. The consistent use of moisturizers slows down the rate and intensity at which fine lines and wrinkles appear, Dr. Idriss says.

    This daily philosophy applies to all skin types and not just dry skin. "Overwashing without the appropriate use of a moisturizer will trigger an overproduction of oil on your skin," says Divya Shokeen, MD, a board-certified dermatologist in Torrance, California. In short, if you don't rehydrate your skin, it will become dried out and irritated, which then opens your skin up to a cache of troubles.

    "People confuse oil with hydration, so they don't properly hydrate the skin," says New York City-based board-certified dermatologist Doris Day, MD. "We now have really great ingredients, like hyaluronic acid, which balances oil and water in the skin." Increased hydration supports a stronger barrier, Dr. Day says, which also helps curb oil production.

    What step is moisturizing in a skin-care routine?

    Consider your moisturizer as the cellophane that seals in the rest of your skin-care routine. In our beginner-friendly skin-care guide, dermatologists recommended three simple steps: cleanser, moisturizer, and sunscreen (during the day, of course).

    A basic rule of thumb is, after cleansing, use products with the lightest texture first and work your way down to denser formulas like moisturizers. Using your moisturizer after serums and treatments like toners and essences is crucial for getting the most out of your products, according to Wilson. "They seal in serums on your skin, which can make them more effective." After moisturizing, you can layer oil to make your skin look even dewier. And again, never forget to apply your last (and arguably most important) layer, sunscreen, if you're headed out for the day.

    Meet the experts

    • David Kim, MD, a New York City-based board-certified dermatologist
    • Shereene Idriss, MD, a board-certified dermatologist in New York City
    • Divya Shokeen, MD, a board-certified dermatologist in Torrance, California
    • Doris Day, MD, a board-certified dermatologist in New York City
    • Ni'Kita Wilson, a cosmetic chemist based in New York City
    • Shamsa Kanwal, MD, a board-certified dermatologist based in Portland

    How our staff tests and reviews products

    When Allure tests a product, our editors look at it from every angle to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best face moisturizers, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists who test and recommend moisturizers almost every day. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Meet our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • I Can See Megan Thee Stallion’s Neon Green Hair From Across the Country—Watch the Video

    I Can See Megan Thee Stallion’s Neon Green Hair From Across the Country—Watch the Video

    Megan Thee Stallion appears at the VMAs in a bob with bangs.Getty ImagesSave StorySave this storySave StorySave this story

    Megan Thee Stallion must have known I needed a boost this morning, because her neon green updo is even more energizing than an iced Americano—and so bright I can see it shining all the way from Miami to Minnesota!

    The rapper, who just debuted her second Hot Girl Summer swimwear line at Miami Swim Week, celebrated the successful show with some friends in a wig so electric, it almost goes beyond the definition of neon. She wore her hair parted to one side and pulled up in a twist with a portion left loose to brush over one eye and slightly curled at the end. The twist is lovely, of course, but the vivid neon color takes center stage—especially since it's been awhile since we've seen Megan rocking a super-colorful hair color. You could call this shade slime green, highlighter green, lime green, day-glow green, or fluorescent green and you'd be right no matter which adjective you chose. In addition to its complete neon-ness, it also has a cool Y2K-futuristic vibe, or maybe an anime edge given Megan's well-known love of anime.

    Instagram content

    Like I said above, it's been a bit since we got a neon Stallion moment—she's been all about black, ginger red, and blonde recently—but bright shades have always been part of her hair color repertoire. Now that summer is here, we're craving vibrancy: sultry days, delicious cocktails or mocktails at happy hour, sweeping sunsets, and maybe a hair color to match, like hot pink or sunshine orange, both of which we've seen on Thee Stallion? If you're not quite ready to change up your hair color, you could always add a streak of swimming-pool turquoise eyeliner like Florence Pugh just did, and don't forget the body glitter for even more summertime sparkle! Summer 2026 is gonna be a hot one.

    More celeb beauty news to know:

    • Rosie O'Donnell Opens Up About Getting a Facelift
    • Jennifer Lopez Goes Goth With Her Barely-There Brows
    • Teyana Taylor Just Invented the Formalwear Mullet
  • How Painted by Esther Helped a New Generation Become Blush Obsessed — Interview

    How Painted by Esther Helped a New Generation Become Blush Obsessed — Interview

    photos of painted by esther and the blush looks she's createdCourtesy of Kosas and Painted by EstherSave StorySave this storySave StorySave this story

    Long before we were all talking about Barbie blush, before Olandria and some Real Housewives went viral for their draped flushes, Ngozi Esther Edeme (a.k.a. Painted By Esther) was posting her work online, laying the foundation for her reputation as bold blush’s most fearless champion.

    Seven years ago, she tweeted a short clip of her applying makeup on a Black woman, alongside the caption: "Posting this because I want brown / Darkskin gurlz to see how blush hugs & balances our skin tone / our features. Cream blush to map out, powder blush to set. Blush was made for us." She had been doing this for years before anyone started paying attention, practicing on herself first, then on models she met at university. She’d share the results online and watch them go viral because, as she puts it, "people had never seen Black women look like that."

    That 2019 post resurfaced recently as the public debated whether she has the right to be upset that her approach to layering cream and powder blush for a seamless, blurred finish appears to have been the inspiration for another brand's new launch. Blush draping is not a new technique, and Edeme is the first to acknowledge the artists who came before her. But bringing the look back, recentering the conversation on dark skin, and turning rosy cheeks into a cultural conversation? That’s all Painted By Esther.

    When, in late May 2026, Patrick Ta launched his Transition Blush collection—a cream blush, powder palette, and dual-ended brush built around a three-step technique for blending color from the undereye into the cheek—beauty fans of the internet were quick to call out the similarities between his marketing materials and Edeme's work. Everything from the language Ta used to describe the system, the formula, and the placement tracked closely with what Esther had been demonstrating publicly in her workshops and online. A side-by-side comparison went viral, showing Ta using some of her exact wording. Ta eventually updated the caption on his launch announcement video, calling Edeme "amazing and so talented" and acknowledging the role she played in popularizing the look, while also claiming he had been doing his own version since 2021. (Ta has also been known for his love of blush; his Major Headlines Double Take Crème & Powder Blush Duo, which launched in 2020, is a bestseller for the brand. Allure reached out to Ta’s team for further comment, but has not heard back.)

    For Edeme, none of this is surprising. "They're trying to rewrite history," she says. But her digital trail proves years of posts that document exactly how long she has been developing and sharing her method.

    Edeme is careful to credit the lineage her work draws from: Kevyn Aucoin's Making Faces, and the work of Sam Fine and Danessa Myricks, two artists she studied obsessively. "If it wasn't for the artists that came before me, I would not be here, period," she insists. It is worth stressing that she has never claimed to have invented the foundational makeup technique that is transition shading. This type of blush application has long been part of makeup artistry, championed by greats like Way Bandy (in the 1970s and ‘80s) and Aucoin (in the 1980s and ‘90s). What makes her approach distinct isn’t the undereye blending itself but the boldness and unapologetic commitment to high-pigment color, applied generously. While editorial makeup of the 2010s framed blush as something to be used sparingly and softly, Edeme goes all the way in.

    She normalized that bold approach, specifically on dark-skinned Black women at a time when the dominant beauty conversation was moving in precisely the opposite direction. And her aesthetic has become widely referenced, replicated, and reinterpreted across the beauty industry. "I just have a natural gift for looking at someone and knowing exactly where they should take it," Edeme explains.

    Where another artist might arrive with a fixed technique, Edeme comes ready to customize her approach for whoever is sitting in front of her and is intentional about translating their energy and personality onto their face. Her work with Chloe Bailey, a regular collaborator who gives her full creative freedom, is a perfect example. Knowing how whimsical the multihyphenate is, Edeme wants exactly that energy reflected back. The results are some of the most playful, otherworldly makeup looks Bailey has worn.

    Edeme has had a fascination with cheekbones long before she was Painted By Esther. She grew up collecting Bratz dolls and describes studying their faces with the seriousness of someone already learning a craft. "They're heart-shaped, they have beautiful cheekbones," she says, "and everything just sits nicely. It always made sense to me that everything would sit here." She trained as a portrait artist and learned to read a face the way a painter does, as something you build from scratch, customize, and celebrate in its specific geometry.

    "Our skin is the most beautiful skin. I've always just wanted to elevate it and amplify it."

    When she turned that eye toward Black women, Edeme saw a canvas the industry had persistently undervalued. "Our skin is the most beautiful skin," she says. "I've always just wanted to elevate it and amplify it." In response, she would seek out dark-skinned Black women and build looks around them: high-pigment blush in hot pinks, corals, and berries, colors the beauty industry had long insisted didn't work on dark skin. "I've always wanted to just give us the platform that we are absolutely gorgeous," she says. "That is my baseline."

    By the time Edeme was in college, saving money to order Melanie Mills Glow products from LA, the foundations of her approach were already in place: skin first always, then color placed where it would do the most to accentuate features. "Everything just naturally sits here anyway," she says. "I practiced on myself first." She developed the three-step process for blush: cream to map, powder to set, a final layer of translucent setting powder to build intensity. Her client roster speaks for itself: Raye, SZA, Viola Davis, Kelly Rowland, and Adut Akech, to name a few.

    Edeme's influence has reached farther than she could have imagined. She describes watching a video recently of a young Black woman applying bold blush and crediting Esther with giving her the confidence to do so, after years of being told the look made her appear clownish. "She fully credited that to me," Edeme says. "I just started crying." The woman in the video had decided she liked it and kept doing it, regardless of what anyone said. For Edeme, that’s the whole point.

    Just like Edeme, who moved from Nigeria to the UK when she was younger, I moved from Ghana to a city in the UK, where my brother and I were the only Black kids in school. I was made to feel ugly, and I didn’t fit in. When I started teaching myself to apply makeup at 17, blush felt like a risk; something that would draw attention to a face I had already been told wasn't good enough. I wore it tentatively at first, then with more conviction. Now, I'm proud to be known for my blush blindness.

    Mine is the story of so many Black women, which perhaps explains why, when the controversy broke, so many of us rose up to defend her. Edeme's influence on beauty culture has given us so much to protect.

    There is a strange final stage to influence when something you popularize becomes so well-known that it's bigger than you. Edeme is careful to stress that influencers play an important role in introducing looks to new audiences, but she hopes that the industry becomes as quick to celebrate the artists who create as it is to celebrate those who spread. At the end of the day, recognition isn't just a nicety. It's how we make sure the people shaping beauty's visual language are credited (and, ideally, compensated) for their work.

    This week, many people have posted in support of Edeme, often without mentioning the ongoing discourse at all: Creators have been sharing videos of themselves “trying Painted by Esther’s iconic blush technique,” and MAC Cosmetics published a shoot featuring Olandria wearing the brand’s blush alongside makeup tips from Edeme. Overall, Edeme does feel like the industry, including mainstream media outlets, has done a decent job in giving her her flowers. She adds, however, with characteristic directness: "I think they could do better."

    In the meantime, she’s getting on with it. "My mission before I leave this earth is to spread my gifts," she says. She describes her goals for what’s next with the same unhurried confidence that seems to animate everything she does: workshops that feel like a party, complete with cocktails and a community of women learning together and lifting each other up. In time, she’d love the role of creative director at a brand. For now though, Edeme’s off to Jamaica this week to shoot a music video. She is booked, busy, and at a level where she can skate a little and really enjoy her work.

    Beyond blush and any controversy, it has always been about women being seen, celebrated, and taking up space in an industry that has historically asked them to make themselves smaller—something Edeme never did. "I've always been willing to help," she says. The receipts go all the way back, and the work speaks for itself.

  • Why We’re Still Seduced by Marilyn Monroe’s Doomed Glamour

    Why We’re Still Seduced by Marilyn Monroe’s Doomed Glamour

    Actress Marilyn Monroe poses for a publicity still for the 20th Century Fox film 'How to Marry a Millionaire' in 1953 in...Getty ImagesSave StorySave this storySave StorySave this story

    On the occasion of Marilyn Monroe’s 100th birthday, Allure revisits a story journalist and author Rebecca Mead wrote for our August 2012 issue to commemorate the 50th anniversary of the star's death. In the piece, Mead examines Monroe's legacy, and how her disarming beauty still holds the power to seduce today.

    In March 1955, Life magazine featured a familiar figure on its cover: an actress with a cap of platinum-blonde curls, her deep-set eyes accentuated with bat-wing eyeliner and high-arched brows, her pink lips parted in a smile that revealed a row of perfect white teeth. It was the look of Marilyn Monroe, who at the time was riding the wave of her comic, bombshell popularity. Less than two years earlier she'd appeared in Gentlemen Prefer Blondes singing “Diamonds Are a Girl's Best Friend,” and within a few months she would be seen again, in another fluttering moment of exposure, having her white dress blown above her knees in The Seven Year Itch.

    But the young woman on that 1955 magazine cover was not Marilyn Monroe. She was Sheree North, a 22-year-old former burlesque dancer (and former brunette) whose chance had come: Monroe's studio, Twentieth Century-Fox, had hired North as an alternative to Monroe, casting her in a movie called How to Be Very, Very Popular, in which she played a striptease dancer who witnesses a murder—a role written for, and rejected by, Monroe, who aspired to more serious dramatic work. When, a few months after the Life cover, North appeared as a mystery guest on the TV show What's My Line? and was asked by a blindfolded Bennett Cerf if she had ever been mentioned in the same sentence as Monroe, she replied with some chagrin, “I think that all of us have.”

    North's opportunity came and went: After a couple of years she was eclipsed by somewhat more durable Marilyn substitutes, including Jayne Mansfield and Mamie Van Doren. But if North was the first actress who was obliged to mold herself in the remarkable shape of Marilyn, her example has been followed by countless others since.

    Madonna at the Oscars in 1991 dressed as Marilyn Monroe.

    Madonna channeling Marilyn at the Academy Awards in 1991.

    Getty ImagesLady Gaga poses with award for Best Actress TV Series or Limited Movie for her role in American Horror Story Hotel in...

    Lady Gaga evokes the starlet at the 2016 Golden Globes.

    Getty Images

    For many actresses, channeling Monroe, who died 50 years ago at 36 of an overdose of barbiturates, is virtually a rite of passage. Nicole Kidman impersonated Monroe for Australian Harper's Bazaar; Scarlett Johansson did her for a Dolce & Gabbana ad; Lindsay Lohan, an avowed Monroe obsessive who bought a West Hollywood apartment the star once lived in, reenacted for New York magazine the actress's famed nude shoot with Bert Stern, in which Monroe posed behind colored chiffon and bit a pearl necklace. For makeup artist Kevyn Aucoin, Lisa Marie Presley shed her resemblance to one American icon—her father, Elvis—to incarnate, uncannily, that other lost legend. Monroe's likeness is so recognizable that it has been refracted through pop-cultural iterations many times over: Guess model Anna Nicole Smith presented herself as a coarser version of Monroe, while subsequent models for the same brand impersonated Smith impersonating Monroe. Most famously, Madonna took the trappings of Marilyn's look and put them to her own uses: As Gloria Steinem observed in the mid-1980s, “She has imitated Marilyn Monroe's hair, style, and clothes, but subtracted her vulnerability.” And Monroe's blonde legacy is so unmistakable that Lady Gaga's platinum pose recalls Monroe because of its evocation of Madonna.

    Why does Monroe endure? She wasn't Hollywood's first voluptuous, fair-haired beauty. She wasn't even Hollywood's first voluptuous, fair-haired beauty who died at a tragically young age: That would be Jean Harlow, for whom the term “blonde bombshell” was coined in 1933, and who died four years later at the age of 26, from kidney failure. But Monroe is the one whose beauty is so instantly recognizable that it can be indicated merely by a handful of components: blonde bouffant hair; sleepy, half-shut eyes; slightly parted lips on the verge of a welcoming smile. Andy Warhol's Marilyn silk-screen prints, which he made in the immediate aftermath of her death and which were reproduced from a publicity photo from the 1953 thriller Niagara, reduced her image to those very components, highlighted in vivid Pop Art color. Monroe's beauty belongs to a common language of American pop culture—a fact that was evident even as early as 1955. As Sheree North observed in Life magazine, “Marilyn's an institution, like Coca-Cola.”

    Monroe's own debut on the cover of Life happened in 1952. In what now seems a striking choice of phrase, the magazine characterized the young actress—who had already appeared in small roles in All About Eve and The Asphalt Jungle and was about to be seen in her first starring role, in Don't Bother to Knock—as a “sturdy blonde.” If sturdiness is not the first characteristic that leaps to mind when considering Monroe, whose legend is bound up with her frailness and vulnerability, it's easy to understand why it could have seemed an apposite description back then. Monroe's vital statistics were reported to be about 36-22-35: She was full and fleshy where it mattered, in the breasts and the hips, and narrow and nipped in at the waist. She had, with only the slightest help from the corset-and bra-building industries, a figure that looks to contemporary eyes as if it were generated by digital trickery.

    Actress Marilyn Monroe in a scene from 'The Seven Year Itch' in 1955.Getty Images

    Even if her curves exceeded the standards of beauty that have prevailed in the fashion industry in recent decades (“I'd kill myself if I was as fat as Marilyn,” Elizabeth Hurley once said), her body shape has an enduring appeal. In 2004, a Polish anthropologist named Grazyna Jasieńska published findings indicating that women with hourglass figures may have higher levels of the hormones that facilitate conception and pregnancy—evidence that there is a possible biological explanation for Monroe's sex-goddess appeal.

    After her first, silent screen test, which was done in 1946 when she was 20, “every frame of the test radiated sex,” according to cinematographer Leon Shamroy, quoted in The Secret Life of Marilyn Monroe (Grand Central Publishing), a biography by J. Randy Taraborrelli. Whether or not she is, as she has sometimes been described, “the world's most photographed woman” (in the digital age, there are probably teenagers with more pictures on Facebook than were ever taken of Monroe), it seems likely that she was the woman most photographed lying down. Even in her first Life shoot, she is seen lounging on a chaise, and so many photographers portrayed her in horizontal languor—including a shot for the first issue of Playboy, in 1953—that it sometimes seems as if she rarely got onto her size-7 feet.

    “Women couldn't take her seriously enough to be indignant: She was funny…in a way that made people feel protective.”

    Billy Wilder, who directed her in The Seven Year Itch and Some Like It Hot, remarked upon the “luminosity” of Monroe's face. She seemed literally incandescent: her skin was covered with a fair, downy peach fuzz that reflected the light and amplified her glow before the camera. When the studio wanted to wax it off, she wouldn't allow it. Her natural radiance was helped along by surgical interventions. An overbite, which accentuated her pout, was corrected, and a bump on her nose was reduced early in her career.

    There was also the aid offered by cosmetics, often applied by her longtime makeup artist, Allan Snyder. For her final movie, The Misfits—during the filming of which she was drinking to excess and abusing prescription drugs—Snyder started working on her while she was still lying in bed in the mornings, because of how long it took her to get up. At the time of her death, her makeup case contained pots of Erno Laszlo creams, as well as a green Leichner of London eye shadow, two Elizabeth Arden Eye Stopper pencil liners, and false lashes made by Glorene of Hollywood. It was auctioned at Christie's in 1999, along with other personal effects, with a pre-auction estimated price of $1,000 to $1,500. The case and its contents sold to Ripley's Believe It or Not! for more than a quarter of a million dollars.

    A teenage Marilyn Monroe sits on the beach in a bikini and high heels in 1940.

    A teenage Marilyn Monroe at the beach.

    Sunset Boulevard/Getty Images

    Early photographs of Monroe, taken when she was an 18-year-old munitions-factory worker, show her with long brunette curls that were only transformed into what became her signature platinum after she signed with a modeling agency. She turned to Pearl Porterfield, a colorist who had been responsible for Jean Harlow's locks and who used old-fashioned peroxide to achieve the desired result. Monroe would rely upon several hairdressers over the decades, including Kenneth Battelle, who prepared her for her appearance at the birthday gala for President Kennedy. (Battelle also did Jacqueline Kennedy's hair.) Blonde hair—like a high, breathy voice, which Marilyn demonstrated in her presidential serenade—is associated with youth and innocence. Her womanliness was augmented by a childlike cuteness that rendered her unthreatening to other women at the same time that she was irresistibly appealing to men. As Pauline Kael, the film critic, said of her, “Women couldn't take her seriously enough to be indignant: She was funny and impulsive in a way that made people feel protective.”

    As an actual child, rather than an onscreen reimagining of one, Monroe had not found protection from those who were most obliged to provide it. Born in Los Angeles in 1926 to a mother who was mentally unstable and ill-equipped to care for her, Monroe—or Norma Jeane Mortensen, as she was then called—spent most of her childhood in a series of foster homes. Later, she said she'd been sexually abused. She was married at 16, to the son of a neighbor, and was divorced for the first time at 19. The hardships of her upbringing are thought to have contributed to her onscreen power: Her beauty was animated by a neediness that commanded attention. In his memoir, Timebends (Penguin), playwright Arthur Miller said of Marilyn, his wife of four and a half years, that she was “the saddest girl I've ever known.”

    Actress Marilyn Monroe poses for a black and white publicity portrait for the film 'Gentlemen Prefer Blondes' in 1953 in...

    A publicity still from “Gentleman Prefer Blondes.”

    Getty Images

    The sadness of Monroe's life predominates: The images from the Bert Stern nude shoot, which might have been a kittenish footnote in a longer career, now have the status of a tragic valediction, having been shot six weeks before her death. It is a curious function of celebrity culture that Monroe is now better known for the still images of her than she is for any of the movies she appeared in. She's instantly recognizable to generations who have never even seen Gentlemen Prefer Blondes or Some Like It Hot.

    As such, she presents a stilled image of impending tragedy; her dynamism and her kinetic energy are lost—as is the much-lampooned sway of her hips. (“There's a broad with her future behind her,” the actress Constance Bennett reputedly remarked.) The literary critic Diana Trilling wrote in an essay published not long after Monroe's death that to see her in a photo, rather than in a moving image, was to see her diminished, “since no still picture could quite catch her electric quality.” It was that motion and aliveness that powered Marilyn Monroe's beauty—and that helps explain why, although it has been stilled for 50 years, her beauty retains the power to move us today.

  • Does the New Marc Jacobs Beauty Live Up to the Original? 5 OG Fans Put It to the Test

    Does the New Marc Jacobs Beauty Live Up to the Original? 5 OG Fans Put It to the Test

    Marc Jacobs Beauty makeup packaging and testers wearing itCourtesy of brandSave StorySave this storySave StorySave this story

    So far, 2026 has been a year of long-awaited comebacks. Hillary Duff hits the stage after 18 years; Ariana Grande after seven. Fans waited five years for Euphoria season three to air on HBO and two decades for The Devil Wears Prada 2 to arrive in theaters this month. And for makeup lovers, it has felt like ages waiting for the return of Marc Jacobs Beauty, the fashion designer’s beloved makeup brand that shuttered unexpectedly in 2021.

    News broke of the reboot last year, but it’s been a slow crawl to launch day. I’m not sure about you, but for us beauty editors, the press rollout has felt like 84 years of blind items, occasional red-carpet and runway spottings, and teasers of teasers of teasers.

    They say patience is a virtue, and with Marc Jacobs Beauty finally arriving at Sephora on June 1, (and today on MarcJacobs.com), I'm feeling particularly virtuous—and eager to dig into how these products look, feel, and perform. For many beauty editors at Allure, we remember the initial launch fondly, some of us holding onto our Highliners and bottles of Dew Drops despite being fully aware of how expiration dates work.

    Now, it’s important to note that Coty, the brand’s parent company, has been very adamant that this new Marc Jacobs Beauty has nothing to do with the original. As Allure contributor Marci Robin noted last week, the press release “would have you believe that the Marc Jacobs Beauty you're about to meet is the first installment.” That being said, at the launch event in New York City, Jacobs admitted that “we looked at, obviously, what Marc Jacobs Beauty was before” when rethinking this new iteration.

    For those of us who coveted the brand in the 2010s, part of our excitement for the launch is powered by nostalgia—in my case, for the gel liner and the Omega Bronzer—and we couldn’t help but feel curious about how they compare. So, in the name of beauty journalism, I asked my fellow Allure editors, regular contributors, and makeup artists who were fans of the OG Marc Jacobs Beauty—all who still own original items—to try the new range and share their thoughts. But first, a little more about the collection in general.

    Is the New Marc Jacobs Beauty the Same as the Original?

    No. And I should reiterate that Coty—the same company that creates Marc Jacobs fragrances—is promoting this as an entirely new line, completely separate from the original (which was owned by LVMH's Kendo). “This is not a reissue of the original line; everything has been reimagined: the formulas, the textures, the performance,” a representative of the brand specified via email. And while the product names have a similar cheekiness to them (Gagged, Heart & Fast, Money Shot, to name a few), you won't see reformulations of the old formulas. The packaging also looks completely different.

    One similarity? A heavy focus on eye makeup, which seems to come directly from Jacobs' personal preferences. When Allure interviewed him about the first Marc Jacobs Beauty launch in 2013, he told us, “I’ve always been very drawn to the eyes,” and it seems that still holds. “It's the eyes for me,” he told preview guests earlier this month. “I think it's the place where there's the most opportunity for experimentation, for expression. It's what I look at first when I see someone. So, I think the eyes just have all that possibility.”

    What Products Are in the New Marc Jacobs Beauty Collection?

    The initial June 1 drop introduces seven products, including the Flashes Mascara, available in black, brown, and blue; Drawn This Way Eyeliner, a waterproof gel formula that's as creamy as a kajal and comes in 21 colors and four finishes: matte, metallic, and “magical” (the latter includes glitter and duochromes); Born Star Eyeshadow, 14 individual powder shadows also broken up into matte, metallic, and magical textures; Joystick Blush Stick, multiuse balms for lips and cheeks that come in 10 shades; Legally Bronze Bronzer, a buildable powder bronzer in nine shades that range from fair to deep; Money Shot Highlighter Gel, which comes in just one hue with pink and blue reflects; and finally, the Heart On Lipstick, a hybrid lipstick balm in 15 neutral, pink, red, purple, and “trendy” hues, like electric purple and Barbie pink.

    Lavender tube of Marc Jacobs Beauty  Flashes Mascara on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Flashes Mascara

    $29

    Sephora

    Save to wishlistSave to wishlist

    Green star-shaped container of Marc Jacobs Beauty Born Star Eyeshadow on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Born Star Eyeshadow

    $29

    Sephora

    Yellow tube of Marc Jacobs Beauty Joystick Blush Stick on a light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Joystick Blush Stick

    $35

    Sephora

    Silver container of Marc Jacobs Beauty Legally Bronze Bronzer on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Legally Bronze Bronzer

    $42

    Sephora

    Container of Marc Jacobs Beauty Money Shot Highlighter  with silver cap on light gray background Save to wishlistSave to wishlist

    Marc Jacobs Beauty

    Money Shot Highlighter Gel

    $29

    Sephora

    Container of Marc Jacobs Beauty Heart On Lipstick on light grey backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Heart On Lipstick

    $34

    Sephora

    Why Did the Marc Jacobs Beauty Packaging Change?

    At the press preview, Jacobs explained that back in 2013, he felt strongly that the packaging should be black. “I did feel that it should be simple,” he explained, noting that it seemed more in line with how he felt sophisticated beauty brands were packaged at the time.

    For Marc Jacobs Beauty 2.0, the aesthetic couldn't be further from simple. “I remember the conversations being, ‘We want to do something that’s more disruptive and different,'” he said. Presented with loads of options (including penis-shaped lipstick tubes), Jacobs went home and started sketching ideas. He landed on three shapes: stars, to represent the eyes; daisies, the innocence of which reminded him of skin; and hearts, which look like lips. Eventually, he came up with the idea of giving the shapes a party balloon-like quality, adding an element of fun and playfulness that the designer wanted to convey.

    How Do the New Marc Jacobs Beauty Products Compare to the Originals?

    This is where I got help from my fellow MJ Beauty fans, including Allure editors, contributors, and professional makeup artists. It's hard to offer a true comparison because many of the products we own from the original line have either dried up or gone in the trash after Marie Kondo-esque clean-outs. (I recently tossed the most perfect red-brown metallic Omega Gel-Powder Eyeshadow during a type-A cleaning rage.) In any case, we did our best.

    Keep scrolling to see how Allure editors tested Marc Jacobs Beauty.

    Legally Bronze Pressed Powder Bronzer ($42)Tester: Content director Sophia Panychwoman holding bronzer in selfie

    Sophie with the new Legally Bronzer Pressed Powder Bronzer.

    Courtesy of subject

    Sophie applying the new Legally Bronzer Pressed Powder Bronzer.

    Courtesy of subject

    How I loved the original Omega Bronzer. It's been a long time since I've used or seen one in real life, but I remember the texture being silky smooth and super blendable. Upon first glance, the new Legally Bronze Bronzer is nothing like the original. For one, the size. The Omega Bronzer compact was comically large (makeup artist Dick Page once joked to me that it was big enough to bronze a horse), but the idea was that you could also use it over your body (which, I'll admit, I never did). Second, is the smell. The original powder had a tropical, coconutty scent that you'd get a whiff of with every swipe. The Legally Bronze Bronzer is a normal size and has no discernible smell.

    The Omega Bronzer was top tier in 2014, but probably wouldn't hold up in 2026, most notably because it came only in one shade (boo). Legally Bronze Bronzer comes in nine (I'm Light Medium Plus), and in general, I'm really impressed by the formula. I prefer cream bronzers these days, but Legally Bronze buffs on just as seamlessly. Blending with a fluffy brush—I use the Smith 118 Powder Brush—takes little to no effort.

    Silver container of Marc Jacobs Beauty Legally Bronze Bronzer on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Legally Bronze Bronzer

    $42

    Sephora

    Drawn This Way Eyeliner ($26)Tester: Acting features director Kara McGrathphoto of woman wearing pink eyeliner

    Kara wearing the new Drawn This Way Eyeliner in You Up?

    Courtesy of subjectphoto of woman wearing pink eyeliner

    Kara wearing the new Drawn This Way Eyeliner in You Up?

    Courtesy of subject

    Sadly, the original MJB liners in my makeup archive have long dried up, but this new formula definitely lives up to my memory of them. They are so creamy and pigmented, I actually gasped when I tried them for the first time. If you want to use the liner for a smoky look, you'll have to smudge it out quickly because the pigment sets almost immediately—and then stays set. I applied You Up? at 3 p.m. on a Friday, then went to dinner and dancing after. When I got home around 11 p.m., my base makeup had totally melted off, but the liner was almost perfectly intact.

    woman holding brown eyeliner

    Kara wearing the new Drawn This Way Eyeliner in You Wish.

    Courtesy of subject

    Kara applying the new Drawn This Way Eyeliner in You Wish.

    Courtesy of subjectTester: Makeup artist Cass Raimundi

    Marc Jacobs Beauty was a powerhouse from the beginning! Their original lineup was unlike any other "fashion" brand I had experienced at the time, where beautiful skin was at the center, and the colors and textures of the shadows, liners, and glosses felt sleek and sexy. The new lineup feels like a more playful, bold, and youthful story. It's so exciting to see an array of colorful eye shadows and eyeliners, especially since the OG MJB liners were my absolute favorite ever! Despite their differences, both the original and current launches inspire you to play up your natural beauty with an unexpected twist.

    photo of woman holding marc jacobs beauty eye shadow and eyeliner

    Cass wearing the new Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow.

    Courtesy of subjectphoto of woman wearing blue and green eye shadow and eyeliner

    Cass wearing the new Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow.

    Courtesy of subject

    I put Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow to the ultimate test. There is no better feeling than creating a high-impact look with minimal effort; the liner and eye shadow do just that! I was already infatuated with the stellar new packaging, but the quality did not disappoint with the intense color, buttery glide, and flawless blendability. I've missed my Marc Jacobs Beauty eyeliner for years, and I'm happy to say… She is new, improved, and ready to play! I can't wait to try the rest of the lineup and experiment with all of the beautiful colors and textures.

    Save to wishlistSave to wishlist

    Green star-shaped container of Marc Jacobs Beauty Born Star Eyeshadow on light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Born Star Eyeshadow

    $29

    Sephora

    Born Star Eye Shadow ($29)Tester: Acting features director Kara McGrathAllure contributing editor Kara McGrath wearing the Marc Jacobs Beauty Star Eyeshadow in Mood Swing.

    Kara holding the new Bold Star Eye Shadow in Mood Swing.

    Courtesy of subjectsunny photo of woman sitting outside with eye shadow on

    Kara wearing the new Bold Star Eye Shadow in Mood Swing.

    Courtesy of subject

    While I'm completely in love with the new MJB eyeliners, I wasn't quite as smitten with the eye shadows, beyond the very cute packaging. The new ones feel similar to the old versions: They're very silky and soft to the touch. This could have been specific to the shade I tested—Mood Swing, a very pretty blue-purple duochrome—but I found the formula to be quite messy, and without enough payoff or staying power to make the cleanup worth it. I'd definitely recommend applying with just your fingers; the formula glided on a bit better when I went that route.

    Kara applying the Born Star Eye Shadow in Mood Swing.

    Courtesy of subject

    It's also not an office-to-dinner option: I first applied the shadow around 1:30 p.m., and by the time I finished work at 6:30, the shadow seemed to have slid from my eyelids to my temples and cheeks.

    Tester: Makeup artist Cass Raimundi

    Cass creating a look with some of her favorite products from the original Marc Jacobs Beauty collection.

    Courtesy of subject

    Cass creating a look using the new Drawn This Way Eyeliner in No Cap and Born Star Cream-to-Powder Eyeshadow in Zero Chill.

    Courtesy of subject

    After 12 hours on an 84-degree day with no eye shadow primer, I can truly say this liner-and-shadow combo is long-wearing and waterproof! Initially, I applied using only my fingers, and was impressed by how easily I was able to blend. There's about a minute of playtime before it fully sets. I have quite greasy lids, and after 12 hours, I still had no creasing, even through the sweat and heat! These will definitely be going into my personal beauty rotation and professional makeup kit.

    Joystick Blush Stick ($35)Tester: Contributing writer Sable Yongphoto of woman wearing blush

    Sable wearing the Flesh & Fantasy Airblush.

    Courtesy of subject

    Sable applying the Flesh & Fantasy Airblush.

    Courtesy of subject

    I’ve had the Flesh & Fantasy Airblush since… 2017? Maybe earlier. I think these came out around the time the draping trend was coming back, so I’d see people applying them dramatically, all the way up the temples. I love how the powder has a gradient of pigment and highlight shades that, when mixed together, give me a diffused finish—semi-matte but with a luster. The overall effect is quite soft and, as the name implies, airy. It’s very pigmented, a little goes a long way, and it stays on my face all day.

    photo of woman wearing blush

    Sable wearing the new Joystick Blush in Self-Centered.

    Courtesy of subject

    Sable wearing both blushes—one on each cheek.

    Courtesy of subject

    The new Joystick Blush (shade Self-Centered) is a totally different format—a cream cheek-and-lip formula. It packs on pigment and has a nice tack to it, sinking into my skin in a way that looks almost like a stain. This is a really easy color to blend and build (I hate when cream blushes feel greasy and kind of smear around in streaks). It’s a much more user-friendly formula than other options, in my opinion, but for staunch powder blush loyalists, probably not a suitable replacement. I have dry/dehydrated skin, so this doesn’t look quite as vibrant by the end of the day on me, but it’s still there. (The cute packaging might make up for it, though.)

    Yellow tube of Marc Jacobs Beauty Joystick Blush Stick on a light gray backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Joystick Blush Stick

    $35

    Sephora

    Heart On Lipstick ($34)Tester: Contributing editor Marci Robinwoman holding lipstick in hand

    Marci wearing the old Le Marc Lip Crème in Infamous.

    Courtesy of subjectwoman wearing lipstick

    Marci wearing the new Heart On Lipstick in Love Muscle.

    Courtesy of subject

    I held on to a mini of Le Marc Lip Crème in the shade Infamous, a warm pink, for nearly a decade. I never used it because, first of all, I’m not a pink-lipstick kinda gal; secondly, I wanted it as a souvenir of the time—as if I knew the first version of Marc Jacobs Beauty wasn’t meant to last. Now that I’ve finally tried it along with the second coming’s Heart On lipstick, I can confidently say that I won’t be using the old one again. Maybe it didn’t age well (despite my storing it meticulously), but the classic, creamy formula is nowhere near as pleasant to apply and wear as Heart On.

    Image may contain Head Person Face Adult Cosmetics and Lipstick

    Marci wearing the new Heart On Lipstick in On Red.

    Marci applying the new Heart On Lipstick in On Red.

    Courtesy of subject

    I tried Love Muscle—perhaps my least favorite lipstick name ever—and On Red, and both knocked my socks off. The formula feels like a balm, but still delivers intense color. It may not be as opaque as its predecessor, but it’s still pigmented as all get-out. Love Muscle is the closest thing I’ve ever gotten to a YLBB shade, and On Red is the perfect cool red without the dreaded pink-leaning tones. They last as long as you don’t eat, drink, or kiss; but I implore you, please don’t avoid any of the above for its benefit, as you’ll get the good fortune of the reapplication experience, which is truly a pleasure.

    Container of Marc Jacobs Beauty Heart On Lipstick on light grey backgroundSave to wishlistSave to wishlist

    Marc Jacobs Beauty

    Heart On Lipstick

    $34

    Sephora

    Shop the new Marc Jacobs Beauty collection at MarcJacobs.com starting today and on Sephora.com on June 1.

  • Florence Pugh’s Turquoise Eyeliner Is the Summer Makeup Trend to Watch — See Photos

    Florence Pugh’s Turquoise Eyeliner Is the Summer Makeup Trend to Watch — See Photos

    Florence Pugh posing in a blue Pucci headscarfPhoto: Faye BrowneSave StorySave this storySave StorySave this story

    Summer may not officially start for another few weeks, but we all know the summer vibes really begin in late May—early June at the latest. And there's no better proof of that than the way people's appearances start to subtly shift: more open-toed shoes, more breezy attire, beachier waves, and a heavier hand with the bronzer. And this summer, it seems one of the most prevalent ways to celebrate the season is with bold, pool-blue eye makeup, as recently and gorgeously demonstrated by Florence Pugh.

    Hairstylist Faye Browne and makeup artist Lauren Buckley posted a collaborative Instagram carousel giving fans a behind-the-scenes look at how they dolled up Pugh for Harris Reed's Ibiza birthday party. Browne gave her waves some summery, salty texture with Hair by Sam McKnight Sundaze Sea Spray by Sam McKnight and topped it off with a vibrant, turquoise Pucci scarf worn as a headband.

    Florence Pugh posing in a blue Pucci headbandPhoto: Faye Browne

    That scarf seems to have served as the color inspiration for how Buckley approached the acclaimed actor's eye makeup. After applying a matte, neutral base from the Makeup by Mario Master Mattes Eyeshadow Palette all over her lids and the tragically discontinued MAC Reflects in Transparent Teal in the inner corners, she applied a substantial swipe of Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in Baby Blue Matte.

    Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick on light gray backgroundSave to wishlistSave to wishlist

    Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    $15

    Sephora

    And the look feels especially Ibiza-esque thanks to her bronzed skin. That warmth comes from Charlotte Tilbury Airbrush Matte Bronzer, a blurring powder formula that comes in four shades.

    Florence Pugh posing in a blue head scarf and gold necklacesPhoto: Faye Browne

    The Gloss Angeles podcast called it: Blue eye makeup is having such a moment right now, and makeup artist Ash K. Holm's recent Ocean Eyes tutorial is even more evidence. She used a similar matte blue shade, Danessa Myricks Colorfix in Oasis, all over her lid, followed by a shimmery inner corner.

    Clearly, this is a thing. Even if you won't find yourself poolside any time soon, that doesn't mean you can't channel that tropical, chlorinated blue through your makeup. It'll signal to everyone who sees you that you are definitely already in the summer mindset.

    More makeup news:

    • Marc Jacobs Beauty Isn't Back
    • Why TikTok Can’t Stop Fighting About “Transitional Blush”
    • E.L.F. Cosmetics Is Lowering Prices After Tariff-Induced Increases
  • 10 Best False Lashes of 2026, According to Makeup Artists

    10 Best False Lashes of 2026, According to Makeup Artists

    3 packages of false eyelashes overlapping on a burnt sienna colored background. Product brands include KISS Ardell and...Source images: Courtesy of brands; Collage: Laneen Wells for AllureSave StorySave this storySave StorySave this story

    Applying a set of false lashes may take some practice to perfect, but they’re one of the quickest ways to elevate any look. After you’ve decided what the vision is—barely-there wisps, fluttery doll-like volume, or a full-on dramatic cat-eye—the user experience isn’t as intimidating as it sounds. The key is to wait for your glue to get tacky before pressing the lash down, positioning the center first, and then adjusting the inner and outer corners for a natural fit. Plus, the benefits are (almost) priceless. Most styles take just minutes to apply, cost significantly less than lash extensions, and require none of the long-term upkeep.

    Our Top False Lashes

    • Best Overall: Ardell Seamless Underlash Extensions, $20
    • Best for Travel: Kiss Falscara Studio Mini On-The-Go Kit, $17
    • Best Customizable: Lashify Control Kit, $125
    • Best Bold Look: House of Lashes Iconic Line, $12
    • Best for Beginners: Glamnetic Magnetic Half Lashes, $20

    Ahead, we rounded up the best lash strips, clusters, and individual lashes makeup artists and Allure editors actually rely on for comfortable, believable, and long-lasting wear.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What's the best way to apply or fit lashes to the eye?
    • How do you clean and store lashes for reuse?
    • What's the best way to remove lashes to prevent damage?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Ardell Seamless Underlash Extensions

    Ardell Seamless Underlash Extensions branded component on a light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Ardell

    Seamless Underlash Extensions

    $20 $12 (40% off)

    Amazon

    $19

    Ulta Beauty

    Allure contributor Jailynn Taylor applying the Ardell Seamless Underlash Extensions

    Jailynn Taylor

    Why we love it: Out of the troves of faux lashes our editors have tried over the years, Ardell's Seamless Underlash Extensions rank among the very best— after all, it’s a two-time Allure Best of Beauty Award winner. This lash cluster set stands out for two major reasons: a wispy-lash effect that attracts endless compliments and a dual-ended bond-and-seal applicator that keeps your new lashes in place for days. Choose between two lengths, 10 mm and 12 mm, for a soft, natural flutter or a longer, more dramatic finish. Bicoastal makeup artist Alexa Hernandez has been reaching for Ardell since her days behind the makeup counter. "I love how natural they look, but with a hint of drama,” she says. “I think it's best for brides or anyone who likes a subtle eye or soft glam." Bonus: If you want to take them off before your day is through, the kit includes a gel adhesive remover that instantly melts away any remaining lash glue.

    Taylor before applying the Ardell Seamless Underlash Extensions

    Taylor before applying the Ardell Seamless Underlash Extensions

    Jailynn TaylorTaylor after applying the Ardell Seamless Underlash Extensions

    Taylor after applying the Ardell Seamless Underlash Extensions

    Jailynn Taylor

    Tester feedback from contributor Jailynn Taylor

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    “Ardell is what introduced me to cluster lashes, and now I refuse to wear strips. The bond-and-seal combo works fast, holds strong, and keeps my lashes on for up to 3+ days. They’re natural but still noticeable enough to draw you in, and they aren’t scratchy or heavy like other lash clusters. The application is beginner-friendly, and the kit includes everything you need to get started. It’s my go-to recommendation to friends who are looking to try out DIY lashes.” —Jailynn Taylor, contributor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Material: synthetic fiber, cotton band
    • Included: lash clusters, contoured curve tip applicator, black bond, clear seal, gel remover
    • Reusable: yes, up to 6 times

    Best Customizable: Lashify Control Kit

    Lashify Control Kit in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Lashify

    Control Kit

    $125

    Lashify

    Taylor applying the Lashify Control Kit

    Jailynn Taylor

    Why we love it: If a salon-quality lash extension experience from the comfort of your own home sounds too good to be true, the Lashify Control Kit is here to prove otherwise. The stars of the show are ultra-lightweight, vegan clusters made from 100% Korean PBT silk (PBT stands for polybutylene terephthalate) to mimic the look of natural silk. They attach beneath the natural lash for a seamless finish that could fool anyone into thinking you just came back from the salon. Other features we love about this kit: The dual-sided bond comes in clear and black, offering multi-day wear, while the sealer locks everything in place, and the lash-shaped tweezers are designed so even beginners can lay lashes like a pro. And the cherry on top: The travel-friendly hard-shell case includes a built-in magnifying mirror for on-the-go touch-ups.

    Taylor before applying the Lashify Control Kit

    Taylor before applying the Lashify Control Kit

    Jailynn TaylorTaylor after applying the Lashify Control Kit

    Taylor after applying the Lashify Control Kit

    Jailynn Taylor

    Tester feedback from Taylor

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    “The whole Lashify experience feels luxurious from start to finish. The lashes are lightweight and natural-looking, and hands down some of the most complimented I've ever worn. The glue applies smoothly and feels like nothing once it's on, with a hold strong enough to last me three to four days through showers and my habitual touching. The range of styles and lengths makes it easy to mix, match, and build your perfect lash map. If you're committed to doing your lashes at home, it's well worth the investment.” —Jailynn Taylor, contributor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Material: synthetic fibers
    • Included: Gossamer lashes, fuse control wand, whisper light bond (dual-sided clear and black), waterproof sealer, hard-shell control kit case with built-in magnifying mirror, black lash storage box (holds up to 12 Gossamer lashes), pre-cleanse, melt-away remover, wandom wand tip covers
    • Reusable: yes, up to a week

    Best for Travel: Kiss Falscara Studio Mini On-The-Go Kit

    Kiss Falscara Studio Mini On-The-Go Kit Lash Extension Kit in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kiss

    Falscara Studio Mini On-The-Go Kit

    $17

    Amazon

    $20

    Walmart

    Allure associate social media manager Katie Gunderman applying the Kiss Falscara Studio Mini On-The-Go Kit Lash Extension Kit

    Katie Gunderman

    Why we love it: Compact enough to slip into your smallest bag, the Kiss Falscara Studio Mini On-The-Go Lash Extension Kit is designed to keep up with your busiest days. These bandless synthetic clusters come in three lengths (8, 10, and 12 millimeters) and three band sizes (2, 4, and 6 millimeters), so you can mix, stack, and layer to build everything from a barely-there everyday look to a full-on cat eye. The water-removable bond is gentle on the eyes and dissolves easily in warm water, making removal a breeze. Hernandez reaches for this lash kit for its versatility: "It’s great for the makeup savant who likes to switch it up" and equally "great for the newbie who's curious to try and play” since the kit is truly all-inclusive. No second-guessing here!

    Gunderman before applying the Kiss Falscara Studio Mini OnTheGo Kit Lash Extension Kit

    Gunderman before applying the Kiss Falscara Studio Mini On-The-Go Kit Lash Extension Kit

    Katie GundermanGunderman after applying the Kiss Falscara Studio Mini OnTheGo Kit Lash Extension Kit

    Gunderman after applying the Kiss Falscara Studio Mini On-The-Go Kit Lash Extension Kit

    Katie Gunderman

    Tester feedback from associate social media manager Katie Gunderman

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    “The Falscara Studio Mini On-The-Go Kit is perfect to pop in your purse or bring on vacation. I love that the lashes come in different lengths so you can achieve exactly the look you are going for. The lash band is also thin, which helps you execute a seamless application and is hardly noticeable once applied.” —Katie Gunderman, associate social media manager

    More to know

    AccordionItemContainerButtonLargeChevron

    • Material: synthetic
    • Included: 2 lash palettes (18 clusters each, classic natural in 8mm, 10mm & 12mm), water removable bond, mini applicator, compact mini case
    • Reusable: no

    Best Bold Look: House of Lashes Iconic Line

    House of Lashes Iconic Line in branded component on a light gray backgroundSave to wishlistSave to wishlist

    House of Lashes

    Iconic Line

    $12

    Amazon

    $12

    Ulta Beauty

    Why we love it: Meet the strip lash that cut through the noise of the falsies market and won a 2025 Allure Best of Beauty Award: House of Lashes Iconic Lite Natural Volume Faux Mink Fibers False Eyelashes. How? Well, this faux mink fiber style features wispy 3D fibers arranged in a V-formation to create a bold cat-eye elongation. The flexible cotton blend band contours to any eye shape for a seamless application and fit. Simply bend the band into a U-shape, coat it with glue, wait for the glue to get tacky, then land center-first and adjust the corners—gently pinching the band and your natural lash together for long-lasting hold. With proper care (removing glue after each use and storing the lashes in their original packaging to keep their shape), they can be reused up to 15 times. That $12 price tag looks particularly attractive, doesn’t it?

    Tester feedback from senior copy manager Leslie Lipton

    AccordionItemContainerButtonLargeChevron

    “C'mon, is something really ‘iconic’? Absolutely, when that something is the House of Lashes Iconic line of false eyelashes. Choose the degree of drama you want, whether you're a newbie or an experienced wearer. The bands are flexible, so they're easier to apply than most others, and comfortable for hours and hours of fluttery fabulousness." —Leslie Lipton, senior copy manager

    More to know

    AccordionItemContainerButtonLargeChevron

    • Material: faux mink
    • Included: 1 pair of lashes
    • Reusable: yes, up to 15 times

    Best Natural Look: Kiss The New Natural Lashes

    Kiss The New Natural in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kiss

    The New Natural

    $13 $12 (8% off)

    Amazon

    $13

    Ulta Beauty

    $12

    Walmart

    Taylor applying the Kiss The New Natural Lashes

    Jailynn Taylor

    Why we love it: The New Natural Lashes from Kiss are designed to be indistinguishable from your own, but you’ll soon find that the extra-thin band blends into the lash line without a trace. The 2024 Best of Beauty Award winner for—you guessed it—best natural lashes embraces intentional imperfection with uneven, sparsely-distributed synthetic fibers. This lash-lift effect adds just enough length and fullness to open up the eye—an ideal companion to a bare face or a full glam. Measure the strip against your lash line, trim if needed, coat the band with lash adhesive, wait 30 seconds until it’s tacky, and then press it into place. Available in versatile styles such as Nude Blazer, Pearl Earring, and Wide Slacks, each offers a subtle take on the natural-lash effect. Four pairs per pack, and up to 10 uses per pair (with proper care), is a pretty good deal in our books.

    Taylor before applying the Kiss The New Natural Lashes

    Taylor before applying the Kiss The New Natural Lashes

    Jailynn TaylorTaylor after applying the Kiss The New Natural Lashes

    Taylor after applying the Kiss The New Natural Lashes

    Jailynn Taylor

    Tester feedback from Taylor

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    “While I am now a cluster girl through and through, I still have a lot of respect for a good strip lash in a pinch. The Kiss New Natural Lashes feel like absolutely nothing on the eye, the clear band makes them completely indistinguishable from your real lashes, and the flutter is super natural. I like to add a little mascara for extra oomph, but even on their own, they deliver. They are also easy to reuse since you just clean off the glue and store them back in the packaging to keep their shape.” —Jailynn Taylor, contributor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Material: synthetic fibers
    • Included: 4 pairs of lashes
    • Reusable: yes, up to 10 times

    Best for Beginners: Glamnetic Magnetic Half Lashes

    Glamnetic Magnetic Half Lashes in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Glamnetic

    Magnetic Half Lashes

    $20

    Amazon

    Why we love it: If you're a fan of Glamnetic's easy-to-use press-on nails, we have a feeling you'll be into the brand’s lashes, which are just as foolproof to apply. Glamnetic’s Half Lashes feature a trimmable band with magnet technology for a glue-free, mess-free experience. These lashes range from 9 to 16 millimeters at their shortest and longest points, adding a bit of drama to any eye look. Keep in mind you'll need a magnetic eyeliner to adhere your lashes (the liner isn’t included)—simply apply to your lashline as you would a regular liner, and et voilà!

    More to know

    AccordionItemContainerButtonLargeChevron

    • Material: synthetic fibers
    • Included: 1 pair of lashes, 1 magnetic carrying case
    • Reusable: yes, up to 60 uses

    Best Individuals: Eylure Luxe 3D Individual Faux Mink Lash Flares

    Eylure Luxe 3D Individual Faux Mink Lash Flares in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Eylure

    Luxe 3D Individual Faux Mink Lash Flares

    $9

    Ulta Beauty

    Why we love it: Individual lashes give you total control over where the volume goes, how the eye is shaped, and how natural or dramatic the final result reads. The Eylure Luxe 3D Individual Faux Mink Lash Flares come in short, medium, and long sizes, so you can fully map and customize the lash to the eye, layering shorter flares on the inner corner and building up to longer lengths on the outer edge for a tailored result. Hernandez uses them on clients for exactly that reason: "I love how they can make the lash go in any direction. With the proper mapping, I can even make them look like a strip and be more comfortable for my client and provide reassurance that there will be no lifting." The customization doesn't stop there: "[you] can fill in gaps to create a 'your lash, but better' look," she adds.

    More to know

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    • Material: faux mink
    • Included: short, medium, and long individual lash flares
    • Reusable: yes, up to 10 times

    Best Budget: Salon Perfect Cloud 3D Curl Fluffy Fake Lashes

    Salon Perfect Cloud 3D Curl Fluffy Fake Lashes in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Salon Perfect

    Cloud 3D Curl Fluffy Fake Lashes

    $7

    Walmart

    Why we love it: Fluffy, feathery, and weightless are the best ways to describe Salon Perfect’s Cloud 3D Curl Fluffy Fake Lashes. The dual-tone, brown-and-black fibers mimic the natural variation of real lashes, blending seamlessly with your own. The 3D curl opens the eye, giving the appearance of a lash lift, while the soft, fluffy texture keeps things flexible and comfortable from morning to night. The clear band disappears into the lash line for an undetectable finish. When you're done for the day, peel the strips off, remove any leftover glue, and place them back on the tray. The best part? They’re under $7 for two pairs—hello, steal.

    More to know

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    • Material: synthetic fibers
    • Included: 2 pairs of lashes
    • Reusable: yes

    Best Faux-Mink: Lilly Lashes 3D Faux Mink Lashes

    Lilly Lashes 3D Faux Mink Lashes in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Lilly Lashes

    3D Faux Mink Lashes

    $24

    Amazon

    $24

    Ulta Beauty

    $24

    Sephora

    Why we love it: The Lilly Lashes 3D Faux Mink Lashes feature a criss-cross fiber construction that adds depth and dimension, while blending into natural lashes without ever looking obvious. Traditional mink lashes were once the gold standard for their ultra-soft, lightweight feel and natural-looking finish, and the waterproof faux-mink fibers here replicate that same look and feel without the animal-derived materials. The 100% cotton band sits flush against the lash line, and when well-maintained, each pair delivers a staggering 25 wears. The style comes in four variations to suit different eye shapes and levels of drama. For example, the Mykonos style offers a round, fluttery shape, while Rome brings a similarly round silhouette with a bit more sweep. Both work well to complement almond, upturned, and round eye shapes.

    More to know

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    • Material: synthetic fibers, cotton band
    • Included: 1 pair of lashes
    • Reusable: yes, up to 25 times

    Frequently Asked Questions

    What's the best way to apply or fit lashes to the eye?

    We have an editor guide on how to apply falsies, but of course, our makeup artists are obviously pros. "Line up the inner corner, but don't line it up perfectly. You want to stop slightly before you get to the inner corner so it blends seamlessly," says Hernandez, and then trim any excess from the outer corner. She recommends dispensing a generous amount of glue onto a box or palette so it becomes tacky as you work, and specifically reaches for black glue because it hides into the liner and lash line more seamlessly. Apply it thinly with the back of a brush or Q-tip, with extra glue on both corners to prevent lifting. For placement, angle your mirror under your chin with your eyes looking down to stretch the eyelid and keep an unobstructed view, then apply the lash at the center first before working outward. Once you're satisfied with the fit, Hernandez has one final tip: "After about 30 seconds to a minute, I like to pinch my lashes together—this will make a huge difference in making them look more natural."

    How do you clean and store lashes for reuse?

    To ensure your false lashes last as long as possible, "dispense micellar water on a spoolie and comb out the lashes," avoiding anything oil-based, says Hernandez. "The weight of the oil will remove the curl of strip lashes." She also recommends going light on mascara, applying it to your natural lashes before putting falsies on to keep them as clean as possible. Before storing, she "gently removes the glue so the lash band can go back to its original shape," and keeps the original packaging.

    What's the best way to remove lashes to prevent damage?

    Always err on the side of caution with removal. Hernandez suggests using "tiny Q-tips with a little bit of eye cream or micellar water, and maybe a tiny bit of oil," and work it along the lash line, massaging with a Q-tip until the glue loosens enough to release cleanly. The cardinal rule: Never rip them off, especially on dry skin. If reuse isn't a concern, she suggests using "a cleansing oil or balm with the lashes on [because] individual lashes will just slip off.”

    Meet the experts

    • Alexa Hernandez, a makeup artist in Los Angeles and New York

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best false lashes, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Kat Dennings Did Her Pierced Chrome French Manicure Herself — See Photos

    Kat Dennings Did Her Pierced Chrome French Manicure Herself — See Photos

    Kat Dennings poses in a black jacketPhoto: Getty ImagesSave StorySave this storySave StorySave this story

    Oh, you thought Hailey Bieber was the only celebrity attempting their own nail art? Pshaw. Might I direct your attention to one Kat Dennings, who is not merely attempting her own manicure masterpieces but actually, thoroughly killing it.

    You may recall when, last summer, Dennings decorated her nails in stick-on gems—a concept that has exploded into a full-blown trend in 2026. And if her nail-fad foresight is still keen, you can expect that her latest DIY manicure, a two-tone chrome creation, is going to see plenty of copycats. (Copy Kats? Ugh, I'm sorry.)

    On Sunday, the Shifting Gears star posted a photo of her at-home nail station, featuring a pink silicone mat that houses a gel lamp, four polishes, an array of tools, and studs in both silver and gold. “Nail time is my favorite time,” she wrote. Later that day, Dennings posted the amazing results: a pierced-look mixed-metal manicure with French tips and a variety of accent designs.

    Instagram content

    So, you know how nearly naked nails have been a thing for the last couple of years? Yeah, Dennings is not having it.

    “I’ve been reading all of these articles about bare nails being the new status symbol, and it is so ludicrous that it made me want extra loud and fun nail art,” Dennings tells Allure. “I saw a picture of a rainbow pierced manicure—I actually made a TikTok about it—and was inspired to try. I also have been wanting silver chrome, so I just decided to combine the two.”

    Dennings admits that she struggled with the chrome application and had to redo a couple of nails, but she triumphed in the end.

    “I just freestyled different designs on each nail and tried to keep them cohesive but special,” she says. “They took me three hours, but it was worth it.” Agree.

    Her Instagram reel has garnered thousands of likes, and even got the fire emojis of approval from nail artist Tom Bachik.

    Kat Dennings's hand with chrome manicurePhoto: Kat Dennings

    Dennings tells Allure that she's well aware that, while some folks say bare nails are associated with being too busy with hoity-toity stuff to get your nails done, others are saying the trend is due to nail art being expensive.

    “I totally get that, and everyone should wear their nails however they want,” she says. “But I started doing my own nails because I couldn’t afford regular manicures, and I never looked back. Now I can afford it, but it’s just my creative outlet.”

    It's also a full-fledged, completely inspiring talent.

  • Summer-Proof Your Routine With the Seasonal Must-Haves in the June Allure Beauty Box—See the Beauty Products Inside the Box

    Summer-Proof Your Routine With the Seasonal Must-Haves in the June Allure Beauty Box—See the Beauty Products Inside the Box

    Image may contain Bottle Lotion Cosmetics and LipstickAlyssa LatellaSave StorySave this storySave StorySave this story

    Allure Reader Exclusive: Your first box is only $20 (with code ALLUREVIP), but it's worth over $210!

    GET THE BOX

    With longer days on the horizon (thank you, summer solstice!), I’m feeling energized and ready to take on all that this season has to offer. For me, that means sweaty days in the sun with plenty of SPF, picnics in the park sardine-style, and sweltering subway platforms. And you know what? I’ll gladly take it all—even the citywide sidewalk stink!—if it means I won’t have to wear a jacket for the next few months. I’m also welcoming a much-needed routine refresh, which includes some of the products you’ll find in the June Allure Beauty Box. For my freshly dyed (and dry) blonde strands, I’ll need the hydrating hair mask, the clay-based face mask to clear out clogged winter pores, the floral-forward hair and body mist for freshening up on the go, and more. Warmer weather, right this way!

    New Member Gift: DIBS Beauty Go To Glossy Balm

    Image may contain Cosmetics Lipstick Can Tin Dynamite and Weapon

    Why you’ll love it: It’s a balm! It’s a gloss! It’s…both? This double-duty product gives lips the best of both worlds—it nourishes and adds shine—in one quick swipe. You'll receive one of four great glimmering shades: Italian Soda (sheer pink), Kiss Me Quick (peach), Rock Candy (baby pink), or MIMS (warm mauve).

    How you’ll use it: Slide the silky formula onto lips using the cushion-y doe-foot applicator for a reflective—not sparkly—finish. Wear it solo or atop your favorite liner.

    Retail Price: $24

    Member Choice: First Aid Beauty After-Shower Nourishing Body Oil, Ultra Repair Face Moisturizer, Brightening Micro Powder Exfoliant, or KP Bump Eraser Body Scrub 10% AHA in Fresh Strawberry

    Image may contain Bottle Lotion Cosmetics Can and Tin

    Why you’ll love it: Sometimes it’s the simple things that make the most impact. That’s certainly the case with FAB’s skin- and body-care products, which are fit (and formulated) for sensitive types. You chose one of these four full-size heroes to receive in this month’s box: a silky body elixir; a glow-inducing, powder-to-foam exfoliator; a body scrub that smells more farmstand than pharmacy; or a coddling face cream. You can’t go wrong, no matter which option you selected.

    How you’ll use it: Depending on your product pick, you’ll either slough off dead skin cells, wash them away, or hydrate your skin back to health. The choice is, quite literally, yours.

    Retail Price: $28-$36

    Luna Nectar Futurize Botanical Retinol Alternative Boosting Serum

    Image may contain Bottle Lotion Cosmetics and Perfume

    Why you’ll love it: Not every face can tolerate the power of retinol, but most can appreciate its more sensitive, skin-friendly alternatives, like bakuchiol. The plant-based ingredient is packed into this serum to help target fine lines and smooth texture, just like the vitamin A derivative.

    How you’ll use it: At night, after cleansing, pat three drops onto skin (forehead to neck), followed by moisturizer. Don’t forget to wear sunscreen the next morning!

    Retail Price: $49

    Aceology Here We Glow Berry Mask

    Image may contain Bottle Lotion Beverage Milk and Cosmetics

    Why you’ll love it: This berry yogurt look-alike may not be edible, but it certainly offers impressive antioxidant perks, just like the juicy fruits. Made with kaolin to deep-clean and five different berries to fight free-radical damage (wrinkles, dark spots), this face mask gives tired skin a boost, leaving it with a soft radiance.

    How you’ll use it: Slather onto freshly cleansed skin, making sure to apply it evenly from the forehead to chin. Then grab a spot on the couch, catch up on your favorite feel-good show, and welcome your new glow (after 20 to 30 minutes).

    Retail Price: $69

    L'Atelier Coeur de Pétales Travel Hair & Body Mist

    Image may contain Bottle Cosmetics and Lipstick

    Why you’ll love it: If you’ve ever been to Paris, you’ve likely strolled through the lush Jardin du Luxembourg. If you haven’t, a spritz or two of this flowery fragrance (with notes of rose, violet, and jasmine) will instantly transport you to the iconic garden's sprawling flowers and fruit trees.

    How you’ll use it: Wherever you’re heading, toss this tiny bottle into your bag to spritz on the go.

    Retail Price: $29

    Paul Mitchell Sculpting Foam or Clear Jelly Mask

    Image may contain Cosmetics Bottle and Perfume

    Why you’ll love it: You’ll receive either Paul Mitchell Sculpting Foam or Clear Jelly Mask—two standouts designed to upgrade your hair routine. Sculpting Foam delivers airy texture, volume, and body, while Clear Jelly Mask deeply hydrates and boosts shine with a lightweight formula that leaves hair soft and glossy.

    How you’ll use it: If you receive Sculpting Foam, shake well, dispense upside down, and apply evenly to damp hair before styling for added volume and definition. If you receive Clear Jelly Mask, apply to clean, damp hair after shampooing, leave on for 5–15 minutes depending on your hair’s needs, rinse thoroughly, then follow with conditioner if needed.

    Retail Price: $10-$15

    Davids Hydroxi Whitening + Enamel Health Peppermint toothpaste

    Image may contain Bottle and Toothpaste

    Why you’ll love it: Who says oral care can't also be chic care? Davids' mint green tube is filled with SLS-free peppermint paste that makes the twice-daily chore of brushing your teeth look and feel a little more elevated.

    How you’ll use it: After flossing, twist off the top and squeeze a pea-size dollop onto your toothbrush—then brush your teeth. Follow with a swish and a swirl of your favorite mouthwash.

    Retail Price: $5.95

  • Rosie O’Donnell Opens Up About Getting a Facelift—With Before and Afters

    Rosie O’Donnell Opens Up About Getting a Facelift—With Before and Afters

    Rosie O'Donnell poses at an event. She wears a buttondown shirt and glasses.Getty ImagesSave StorySave this storySave StorySave this story

    Rosie O'Donnell got a facelift—and she has some thoughts to share.

    The comedian and actor revealed this week that she had a lower deep-plane facelift in January, sharing her complicated feelings on Substack in her now-signature poetic style. In the post, titled “decisions,” O'Donnell wrote that she had always sworn she'd never go under the knife. After losing 50 pounds, she changed her mind.

    “I used to feel very strongly about facelifts,” O'Donnell wrote. “Not casually—morally. I had assigned myself as head of all women who would never ever.” She went on to say that getting a facelift felt like a “betrayal” of feminism and aging, even of “our team of women worldwide.” But after her weight loss, O'Donnell said her face changed to a point that “I'd look in the mirror and think – this isn't aging, this is melting with intention.” She tried to accept it, and couldn't: “There's a point where acceptance starts to feel like lying.”

    Instagram content

    O'Donnell's 13-year-old child, Clay, found out that she was contemplating a facelift and had their their own thoughts, saying O'Donnell “earned” her wrinkles and that young women look up to her. What kind of message would she be sending about aging and acceptance if she got plastic surgery? And then this: “‘I wouldn’t be able to respect you if you did it.’” (“That's a big statement from someone who still needs you to open jars.”) According to O'Donnell, Clay sounded “exactly like me. Like my younger, more certain, more morally rigid self had somehow moved into my house and was now judging my face.”

    O'Donnell sat for a few months with the idea of getting a facelift, then realized that not doing would also send her child a message. “If I’m teaching Clay anything, it can’t be that my body belongs to an idea either,” she wrote. “Even a good idea. Even feminism. Because that’s still not freedom—that’s just a different authority telling you what you’re allowed to do with your own face.” Her words echo those of Allure contributor Joan Kron, who said of her three facelifts: “The feminist line is, 'We've earned these wrinkles. We don't want to erase them.' Well, I’m a feminist, but I don’t believe in telling people what to do with their bodies.”

    About five months ago, O'Donnell had the surgery, choosing a doctor who had worked on some of her friends, “who all still looked like themselves, just like they had recently been told good news.” Her goal: “to still be me, just…less haunted. And I do look like me…a slightly more well-rested, emotionally stable version of me.” So what was the response to the results, after all that self-reflection and “a full existential feminist crisis”? O'Donnell says no one has even noticed she had work done, “not one person. Not a friend, not a stranger, not even people who owe me compliments / My teenager has not said a word.”

    But O'Donnell is pleased with that. “I didn’t disappear, I didn’t become someone else. I just stopped arguing with the mirror. And maybe that’s enough. Or at the very least…it’s what a lower, deep plane face lift [sic] looks like when it minds its own business.” A day after the Substack post went live, she shared before and after photos on her Instagram.

    O'Donnell joins the ranks of celebrities who have been open about their work recently. Denise Richards told Allure all about her recent facelift and even shared the actual, clinical before-and-after pics. A day after O'Donnell's post went live, Glamour published an interview with TV personality Keltie Knight in which she shared details about her own facelift. Then there's Ricki Lake, and Kathy Griffin, and of course Kris Jenner.

    O'Donnell ended her post by saying that while she knows she doesn't owe anyone an explanation for her decision to have plastic surgery, she doesn't like secrets. “Part of my desire to show myself…is to come clean,” she wrote. “But who do I owe that truth to? Is it mine to keep?” She writes of feeling “almost shameful” of her “privileged place” in the world, noting that the surgery cost “more money than I have ever paid for a car.” But at 64, O'Donnell says that despite her still-conflicted feelings, she and her “new lower face and neck” are “just happy to be alive…able to feel and choose and use my voice whenever I feel called to…as we carry on in act 3.”